‧作者：朱津寧 著
‧出版社：高寶
‧出版年：2007.10.03
‧ISBN：9789861851082
‧索書號：494.35 8944 2007
‧登錄號：C010636
【內容簡介】
無論妳的目標是成為執行長、創業家、學校教師、股票經紀人、電影製片或太空人，妳都可以變成一名戰略大師。即使妳的人生目標是成為好媽媽和更快樂的人（而且這些確實是崇高的目標），研讀本書都將會幫助妳將不利的條件轉為有利的條件。本書的目的是為了檢驗可以幫助所有女人的各種戰略，使她們在得到自由、衝上個人與職業高峰的同時，也能充分表現女性特質。《孫子兵法》有關生死、恐懼、勇氣、藉口、正直、勝敗、榮辱、得失、莫測與單純、義務與責任。它也是關於與那些妳視為將領、同袍─甚至妳的競爭對手的那些人的關係與互動。最重要的是，它關於妳如何應付生命給妳的課題─它是一個全方位的致勝之道。
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本館中文圖書
‧作者：史帝芬．海雅特 著
‧出版社：天下雜誌
‧出版年：2008.02.27
‧ISBN：9789866759604
‧索書號：548.545 8245 2008
‧登錄號：C010748
【內容簡介】
本書可說是《經濟殺手的告白》一書的延伸，但提供更廣泛而周詳的事實，具體指出經濟殺手、各國政府、半官方組織、政要、金融組織等形成一個全球金權政體，不只圖利少數權貴，且危害大多數族群的生存。《經濟殺手的告白》作者約翰．柏金斯（John Perkins）為本書作序，主張藉由認識更多真相，擴展每一個人的良知，且創造一個穩定、安全而永續的世界。本書個案涵蓋亞洲、非洲及拉丁美洲許多第三世界國家，筆觸生動而詳實，情節張力十足，是為關心企業倫理、制度化貪腐問題及全球化議題的讀者而寫。
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本館中文圖書
‧作者：王瑞德 著
‧出版社：憲業企管
‧出版年：2008.03.27
‧ISBN：9789866704345
‧索書號：494.1 8455 2008
‧登錄號：C010782
【內容簡介】
把工作流程與規範管理落實，進而落實到行銷部門的每一個工作崗位和每一件工作事項，是高效執行精細化管理的務實舉措，只有層層實行規範化管理，事事有規範，人人有事幹，辦事有標準流程，工作有方案，才能提高企業的整體管理水準，從根本上提高企業的執行力，增強企業的競爭力。本書介紹企業行銷部門的各工作崗位以及每一個工作流程與工作事項，闡述具體的職責、制度、表格、流程和方案，是一本關於行銷部規範化管理的實務工具書。
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本館中文圖書
‧作者：陳光、張景富 著
‧出版社：布克文化
‧出版年：2007.09.14
‧ISBN：9789867010391
‧索書號：561.014 876 2007
‧登錄號：C010629
【內容簡介】
我們發誓，比起《M型社會》你更迫切需要閱讀這本書。社會結構正在改變，如果你已經讀過大前研一的《M型社會》，那你是否已經發現自己正向哪一邊走去？富有和貧窮只有一線之隔。因為有錢人是可以教出來的，因為腦袋會決定你的口袋，所以沒有什麼會比有計畫的經營你的生命更重要，因此你不能不讀這一本書。國內兩大理財達人：陳光、張景富首度聯手，結合兩位理財達人將畢生絕學傾囊相授，深入淺出的從最基本的觀念著手，要讓讀者重建金錢態度、改變作為，用這一本書，換給你一顆億萬富翁的腦袋。這本書將要告訴你，人生的財富分很多種，金錢、健康、愛情與快樂，結合兩位作者的專長與實務，你並不需要再花一輩子的精力只修一門財富功課，而是讓錢自己流進來，從容的面對M型社會的結構，輕鬆朝向極有錢的那端前進。
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本館中文圖書
‧作者：Frans de Weert
‧出版社：Wiley
‧出版年：April 25, 2008
‧ISBN：978-0470517901
‧索書號：HG6024.A3 D437 2008
‧登錄號：E003226
【內容簡介】
Written by an experienced trader and consultant, Frans de Weert’s Exotic Options Trading offers a risk-focused approach to the pricing of exotic options. By giving readers the necessary tools to understand exotic options, this book serves as a manual to equip the reader with the skills to price and risk manage the most common and the most complex exotic options.
De Weert begins by explaining the risks associated with trading an exotic option before dissecting these risks through a detailed analysis of the actual economics and Greeks rather than solely stating the mathematical formulae. The book limits the use of mathematics to explain exotic options from an economic and risk perspective by means of real life examples leading to a practical interpretation of the mathematical pricing formulae.
The book covers conventional options, digital options, barrier options, cliquets, quanto options, outperformance options and variance swaps, and explains difficult concepts in simple terms, with a practical approach that gives the reader a full understanding of every aspect of each exotic option. The book also discusses structured notes with exotic options embedded in them, such as reverse convertibles, callable and puttable reverse convertibles and autocallables and shows the rationale behind these structures and their associated risks.
For each exotic option, the author makes clear why there is an investor demand; explains where the risks lie and how this affects the actual pricing; shows how best to hedge any vega or gamma exposure embedded in the exotic option and discusses the skew exposure.
By explaining the practical implications for every exotic option and how it affects the price, in addition to the necessary mathematical derivations and tools for pricing exotic options, Exotic Options Trading removes the mystique surrounding exotic options in order to give the reader a full understanding of every aspect of each exotic option, creating a useable tool for dealing with exotic options in practice.
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本館西文圖書
‧作者：Hersh Shefrin
‧出版社：McGraw-Hill
‧出版年：April 30, 2008
‧ISBN：978-0071494731
‧索書號：HG4515.15 S543 2008
‧登錄號：E003224
【內容簡介】
he bestselling author of Beyond Greed and Fear puts behavioral concepts into corporate practice.
Psychologically smart companies manage both the pluses and minuses of human psychology through well-structured systems and processes. In Ending the Management Illusion, behavioral finance pioneer Hersh Shefrin addresses the biases that can take you or your organization off course and shows how to run psychologically smart businesses-specifically as it affects your bottom line.
Shefrin explores the psychological barriers you experience, and delivers concrete debiasing techniques for breaking through these barriers. This allows you to integrate your processes for accounting, planning, incentives, and information sharing-the main elements for optimizing corporate value.
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本館西文圖書
‧作者：Thomas Møller
‧出版社：Cambridge University Press
‧出版年：February 5, 2007
‧ISBN：978-0521868778
‧索書號：HG8781 M645 2007
‧登錄號：E003214
【內容簡介】
In classical life insurance mathematics the obligations of the insurance company towards the policy holders were calculated on artificial conservative assumptions on mortality and interest rates. However, this approach is being superseded by developments in international accounting and solvency standards coupled with other advances enabling a market-based valuation of risk, i.e., its price if traded in a free market. The book describes these new approaches, and is the first to explain them in conjunction with more traditional methods. The various chapters address specific aspects of market-based valuation. The exposition integrates methods and results from financial and insurance mathematics, and is based on the entries in a life insurance company's market accounting scheme. The book will be of great interest and use to students and practitioners who need an introduction to this area, and who seek a practical yet sound guide to life insurance accounting and product development.
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本館西文圖書
‧作者：Richard C. Koo
‧出版社：Wiley
‧出版年：July 15, 2008
‧ISBN：978-0470823873
‧索書號：HC462.95 K667 2008
‧登錄號：E003215
【內容簡介】
Japan's "Great Recession" lasted from approximately 1992 - 2007 and finally provided the economics profession with the necessary background to understand what actually happened during the US recession of the 1930s. The discoveries made, however, are so far-reaching that a large portion of economics literature will have to be modified to accommodate another half to the macro economic spectrum of possibilities that conventional theorists have overlooked. In particular, Japan's Great Recession showed that when faced with a massive fall in asset prices, companies typically jettison the conventional goal of profit maximization and move to minimize debt in order to restore their credit ratings. This shift in corporate priority, however, has huge theoretical as well as practical implications and opens up a whole new field of study. For example, the new insight can explain fully the precise mechanism of prolonged depression and liquidity trap which conventional economics - based on corporate profit maximization - has so far failed to offer as a convincing explanation. The author developed the idea of yin and yang business cycles where the conventional world of profit maximization is the yang and the world of balance sheet recession, where companies are minimizing debt, is the yin. Once so divided, many varied theories developed in macro economics since the 1930s can be nicely categorized into a single comprehensive theory, i.e., the Holy Grail of macro economics The policy implication of this new discovery is immense in that the conventional aversion to fiscal policy in favor of monetary policy will have to be completely reversed when the economy is in the yin phase. The theoretical implications are also immense in the sense that the economics profession will no longer have to rely so much on various rigidities to explain recessions that have become the standard practice within the so-called New Keynesian economics of the last twenty years.
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本館西文圖書
‧作者：Ken Nyholm
‧出版社：Wiley
‧出版年：November 3, 2008
‧ISBN：978-0470753620
‧索書號：HG4529.5 N94 2008
‧登錄號：E003216
【內容簡介】
This book offers a unique opportunity for mathematically savvy readers with little prior exposure to finance to "hit the ground running" in fixed income modeling. It provides a broad but thorough introduction to fixed-income finance, from basic elements like price-yield conversions to more complex topics such as term structure modeling and strategic asset allocation. No prior financial knowledge is assumed; an effort is made to develop all models presented from first principles, and references are provided for those who wish to probe a given topic in greater depth. At the same time, the book also serves as an introduction to Matlab, which is used throughout the book to provide working code examples for all of the models discussed in the text. These code fragments, which may be downloaded from the internet, can help readers jump-start their own efforts at writing Matlab code for financial applications. This book can thus be useful in different ways to different people. It offers an excellent first exposure to finance for scientists and engineers interested in joining the field. For experienced practitioners, the book and accompanying code fragments can greatly minimize the time required to start implementing models in Matlab, a very powerful programming tool.
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本館西文圖書
‧作者：Israel Nelken
‧出版社：Risk Publications
‧出版年：September 28, 2007
‧ISBN：978-1904339717
‧索書號：HG4636 / N422 2007
‧登錄號：E003201
【內容簡介】
With the many changes that have occurred in the field of volatility in the capital markets, exchanges across the world are planning to introduce volatility trading. Volatility as an asset class brings together the best techniques from both academics and practitioners. The most notable change is the opportunity to trade volatility, there are now volatility, corridor and covariance swaps as well as gamma and correlation trades available. The market for these contracts is expected to grow exponentially over the next few years. In fact it is quite possible that they will grow almost as quickly as the credit derivatives market and as a result this market desperately needs this comprehensive reference. Written from the practitioner s perspective, but with important academic contributions, this book is wholly devoted to the trading of volatility as an asset class. This book is recommended reading for hedge fund managers, risk managers, traders, front-, middle- and back-office personnel and software designers or anyone looking to take advantage of this growth market.
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本館西文圖書
‧作者：The Economist
‧出版社：Profile Books with The Economist
‧出版年：2006
‧ISBN：978-1861978257
‧索書號：HA155 P63 2006
‧登錄號：E003033
【內容簡介】
This is a new edition of this annual bestseller of fascinating facts and figures about the world we live in. The 2007 edition of this annual bestseller has been completely updated, revised and refreshed, with expanded coverage that includes many new features. As regulars will know, it contains rankings on more than 200 topics in subject areas as wide-ranging as geography, population, business, the economy, trade, transport, finance, industry, demographics, the environment, society, culture and crime. This work provides information on: the highest mountain or longest river where economic growth is fastest or inflation is highest who consumes the most energy where computer and mobile phone ownership is highest which countries have the most asylum seekers who spends most, and who spends least, on health the heaviest drinkers and smokers who recycles most facts about teenage obesity and drug use the countries ranked highest and lowest for environmental sustainability. The 2007 edition of this annual bestseller has the answers to all these questions and more. It has been completely updated and revised, now containing facts on more than 200 topics, data on 182 countries and profiles of more than 65 of the world's major economies. No well-informed person can afford to be without it.
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本館西文圖書
‧作者：Ghassem A. Homaifar
‧出版社：Wiley
‧出版年：December 22, 2004
‧ISBN：978-0471281153
‧索書號：HG3851 H63 2004
‧登錄號：E003212
【內容簡介】
From the balance of payment exposure to foreign exchange and interest rate risk, to credit derivatives and other exotic options, futures, and swaps for mitigating and transferring risk, this book provides a simple yet comprehensive analysis of complex derivatives pricing and their application in risk management. The risk posed by foreign exchange transactions stems from the volatility of the exchange rate, the volatility of the interest rates, and factors unique to individual companies which are interrelated. To protect and hedge against adverse currency and interest rate changes, multinational corporations need to take concrete steps for mitigating these risks. Managing Global Financial and Foreign Exchange Rate Risk offers a thorough treatment of price, foreign currency, and interest rate risk management practices of multinational corporations in a dynamic global economy. It lays out the pros and cons of various hedging instruments, as well as the economic cost benefit analysis of alternative hedging vehicles. Written in a detailed yet user–friendly manner, this resource provides treasurers and other financial managers with the tools they need to manage their various exposures to credit, price, and foreign exchange risk. Managing Global Financial and Foreign Exchange Rate Risk covers various swaps in this geometrically growing field with notional principal in excess of $120 trillion. From caplet and corridors to call and put swaptions this book covers the micro structure of the swaps, options, futures, and foreign exchange markets. From credit default swap and transfer and convertibility options to asset swap switch and weather derivatives this book illustrates their simple pricing and application. To show real-world examples, each chapter includes a case study highlighting a specific problem, as well as a set of steps to solve it. Numerous charts accompanied with actual Wall Street figures provide the reader with the opportunity to comprehend and appreciate the role and function of derivatives, which are often misunderstood in the financial market. This detailed resource will guide the individual, government and multinational corporations safely through the maze of various exposures. A must-read for treasures, controllers, money mangers, portfolio managers, security analyst and academics, Managing Global Financial and Foreign Exchange Rate Risk represents an important collection of up-to-date risk management solutions.
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本館西文圖書
‧作者：Jack Hungelmann
‧出版社：For Dummies
‧出版年：February 5, 2001
‧ISBN：978-0764552946
‧索書號：HG8531 H86 2001
‧登錄號：E003211
【內容簡介】
Insurance For Dummies introduces readers to the basics — as well as the more complicated issues — of every kind of insurance. Packed with expert advice and step-by-step guidance, it shows you how to find the right amount of protection at the best possible price, for your life, health, car, home, and anything else you can think of. Thinking about insurance makes many people cringe with fear; this handy guide makes insurance make sense. It demystifies complicated policies and points out all the traps and pitfalls you need to avoid when buying coverage. Knowing what kind of coverage you need for yourself and your possessions is a complicated process. With more competition than ever in the insurance business, finding a great deal on the coverage you need can be a challenge. Insurance For Dummies is the fun and friendly guide that gives you with all the essential knowledge it takes to get the maximum coverage at the minimum price.
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本館西文圖書
‧作者：Torsten Persson
‧出版社：The MIT Press
‧出版年：August 14, 2000
‧ISBN：978-0262161954
‧索書號：HD87 P468 2000
‧登錄號：E003209
【內容簡介】
What determines the size and form of redistributive programs, the extent and type of public goods provision, the burden of taxation across alternative tax bases, the size of government deficits, and the stance of monetary policy during the course of business and electoral cycles? A large and rapidly growing literature in political economics attempts to answer these questions. But so far there is little consensus on the answers and disagreement on the appropriate mode of analysis. Combining the best of three separate traditions—the theory of macroeconomic policy, public choice, and rational choice in political science—Torsten Persson and Guido Tabellini suggest a unified approach to the field. As in modern macroeconomics, individual citizens behave rationally, their preferences over economic outcomes inducing preferences over policy. As in public choice, the delegation of policy decisions to elected representatives may give rise to agency problems between voters and politicians. And, as in rational choice, political institutions shape the procedures for setting policy and electing politicians. The authors outline a common method of analysis, establish several new results, and identify the main outstanding problems.
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本館西文圖書
‧作者：Commodity Research Bureau
‧出版社：Wiley
‧出版年：June 10, 2008
‧ISBN：978-0470230213
‧索書號：HF1041 C56 2008
‧登錄號：E003210
【內容簡介】
The essential commodity reference for analysts, traders, and portfolio managersDubbed the "bible" by market analysts and traders since 1939, The CRB Commodity Yearbook provides indispensable information on over 100 domestic and international commodities, from aluminum to zinc. It includes seasonal patterns and historical data from the past 10 years, pricing and trading patterns on a monthly and annual basis, plus more than 1,000 charts, tables, and graphs covering crucial data on production/consumption, supply and demand patterns, and trading highlights. A companion CD-ROM is also included to provide readers with valuable commodity information in an easy-to-use electronic format.
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本館西文圖書
‧作者：Paul Wilmott
‧出版社：Wiley; 2 edition
‧出版年：August 27, 2007
‧ISBN：978-0470319581
‧索書號：HG173 W744 2007
‧登錄號：E003206
【內容簡介】
Paul Wilmott Introduces Quantitative Finance, Second Edition is an accessible introduction to the classical side of quantitative finance specifically for university students. Adapted from the comprehensive, even epic, works Derivatives and Paul Wilmott on Quantitative Finance, Second Edition, it includes carefully selected chapters to give the student a thorough understanding of futures, options and numerical methods. Software is included to help visualize the most important ideas and to show how techniques are implemented in practice. There are comprehensive end-of-chapter exercises to test students on their understanding.
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本館西文圖書
‧作者：Alfred Rappaport
‧出版社：Harvard Business School Press
‧出版年：February 2003
‧ISBN：978-1591391272
‧索書號：HG4529 R37 2001
‧登錄號：E003207
【內容簡介】
'"Expectations Investing" is well worth picking up' - "Financial Executive". "Expectations Investing" offers a fundamentally new alternative for identifying value-price gaps, built around a deceptively simple and obvious tool: a company's stock price. The authors walk readers step-by-step through their breakthrough method, revealing how portfolio managers, security analysts, investment advisors, and individual investors can more accurately evaluate established and "new economy" stocks alike - and translate shareholder value from theory to reality. Alfred Rappaport directs Shareholder Value Research for L.E.K. Consulting and is a Professor Emeritus at Northwestern's Kellogg School. Michael J. Mauboussin is Credit Suisse First Boston's Chief U.S. Investment Strategist and an adjunct professor at Columbia University.
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本館西文圖書
‧作者： Jeffrey, J. Diermeier
‧出版社：CFA Institute
‧出版年：April 1, 2007
‧ISBN：978-1932495645
‧索書號：HG4515 G58 2006
‧登錄號：E003208
【內容簡介】
Collected to commemorate the 50th anniversary of the Financial Analysts Seminar, the presentations in this book contain refreshing newideas from those who have consistently pushed the boundaries of the profession to benefit the global capital market system. This practical collection brings today's top thinking directly to all serious investment professionals. --This text refers to the Hardcover edition.
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本館西文圖書
‧作者：莎拉．卡妮里亞 等著
‧出版社：美商麥格羅‧希爾
‧出版年：2008.04.22
‧ISBN：9789861575285
‧索書號：487.8 8475 2008
‧登錄號：C011067
【內容簡介】
五位來自美國威斯康辛州的西妥會修道士如何建立一個價值數百萬美金的噴墨墨水匣與雷射碳粉匣的網路生意，以幫助維持他們與社群的規律生活至今呢？這就是本書所要講述的故事。這是一個從一開始只是要維持一間修道院生計的生意，演進為一個所有企業亟待遵循的企業典範。
這個故事充滿許多讓人驚訝之處，其中之一就是：修道士與生意的商場通常並不會被相提並論。在修道士的戒律中，修道院的首要優先次序也極少會與資本主義及商場所追求的目標相一致－因為修道士們致其一生於祈求祝禱，而不是祈求利潤。
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本館中文圖書
‧作者：詹姆斯.阿貝格蘭 著
‧出版社：高寶
‧出版年：2008.01.30
‧ISBN：9789861851365
‧索書號：494.0931 8544 2008
‧登錄號：C011069
【內容簡介】
泡沫經濟瓦解後，日本經濟進入蕭條不振的十年黑暗期，近年卻可見到經濟復甦的氣象。日本企業如何跨過經濟蕭條的谷底？今後又將如何發展？現今經濟不景氣的台灣，是否能從日本的經驗中學習到復活的秘訣？讓日本企業研究先驅帶領你一起探索日本經濟復甦的真相。
首部探討日本式經營的名著《日本式經營》的作者，在剖析過去幾十年日本企業的發展歷程外，更對未來的方向提出他的建議。本書可謂跨越半個世紀集日本企業研究之大成的精心鉅作！
泡沫經濟崩解後，支撐日本高度經濟成長的「終身僱用制」、「年功序列制」也隨之瓦解？「失去的十年」對日本發展真正的意義是什麼？「日本式經營」的成敗繫乎一個「人」字？
還在讀市面上老掉牙的日本經濟沒落論嗎？本書將帶領您走向日本經濟研究的另一個新境地。
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本館中文圖書
‧作者：馬克‧魯賓斯坦 著
‧出版社：寰宇
‧出版年：2008.05.01
‧ISBN：9789570477788
‧索書號：563.501 8625 2008
‧登錄號：C011068
【內容簡介】
魯賓斯坦的《金融投資理論史》清楚說明經濟學、金融學與機率理論基本貢獻的最初起源，其不只釐清一些重要概念的起源，而且很精簡地綜合說明金融理論的現況；這些觀念對於現代投資理論產生重大影響，也塑造了當今的資本市場與衍生性交易工具市場。本書將金融經濟學歷史劃分為三個期間作論述：分別是1950年之前的『古代期間』，由1950年到1980年的『古典期間』，以及1980年之後的『現代期間』。 本書絕不代表單純的歷史，投資理論研究者或金融業者不該錯失這本著作。
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本館中文圖書
‧作者：墨基爾 等著
‧出版社：天下文化
‧出版年：2008.03.31
‧ISBN：9789862161036
‧索書號：563.52 8543 2008
‧登錄號：C011070
【內容簡介】
一本教你參與「世界未來最大經濟體崛起」的理性投資建議；
一部破除「中國即將崩潰」迷思，
但也誠實檢驗中國市場風險的嶄新報告
本書作者墨基爾是名震華爾街的金融及市場權威，也是投資學人進軍實務界，並獲得斐然成績的傑出專家。
他的經典名著《漫步華爾街》初版發行30餘年，仍然膾炙人口；本書便是墨基爾將和中國當地投資專家一起用專業方法，最新見證中國市場的潛力與非理性：
這是一本教你參與「世界未來最大經濟體崛起」的理性投資建議這是一部破除「中國即將崩潰」迷思，但也誠實檢驗中國市場風險的嶄新報告：
◎在40年內，中國並不會因龐大的人口而拖住經濟成長腳步。事實上，在全球開發中經濟體裡，中國具有空前的人口結構優勢。
◎中國的銀行不良放款應視為政府債務，而中國的銀行呆帳並不會使它的經濟崩坍。
◎中國的股市仍缺乏效率，但投資人的投資組合中若完全沒有中國獲利的成分，那也是極大的風險。
◎未來20年，中國仍將保持百分之五以上的成長率，而且是世界上成長最快速的經濟體。到了2020年代後半，中國的GDP可能超越美國。
以上這些嶄新而理性的觀點，將幫助我們建立更能穩當獲利的中國概念投資組合。
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本館中文圖書
‧作者：大衛．艾隆森 著
‧出版社：寰宇
‧出版年：2008.07.20
‧ISBN：9789570477818
‧索書號：563.5 8847 2008 V.1
‧登錄號：C011065
【內容簡介】
本書重要論述：技術分析如果要展現其宣稱的功能，就必須被提升到嚴格的科學領域。科學方法是唯一能夠從市場資料內淬取有用知識的理性方法，也是判斷某種技術分析是否具備預測能力的唯一理性方法。作者稱此為「證據為基礎的技術分析」。透過客觀觀察與統計推論（即採用科學方法），EBTA可以把神奇思考與盲目相信演變為隨機漫步的冷酷懷疑。本書的第二個論述：技術分析所提供的一些通俗智慧，並不能被視為有效知識。全書分為(上)(下)冊，共兩大篇九章；第一篇探討EBTA的方法、哲學與統計學基礎；第二篇則引用25年的歷史資料測試6,400種多-空二元技術法則的績效。EBTA檢視我們能夠如何引用科學方法，以及最近發展的統計檢定程序，判斷技術交易訊號的真正有效程度。本書詳細說明這種運用技術分析的新方法——完全不同於傳統技術分析——只採用客觀界定的技術法則。
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本館中文圖書
‧作者：楊衛隆 著
‧出版社：高寶
‧出版年：2008.08.06
‧ISBN：9789861852140
‧索書號：561.78 8674 2008
‧登錄號：C011064
【內容簡介】
截至2008年7月，次貸風暴一共出現4次公認的尾聲，分別是2007年7月、2008年1月、4月和7月。除了近期這次未有定論之外，其他消息都是市場的錯誤估計。次貸風暴的威力可說是一次比一次強勁，即使過了1年仍然沒有退去的跡象。這是因為，當投資人開始信心動搖，美國總統和國會積極穩定人心，包括公開支持二房（房地美和房利美），為資金周轉出現問題的投資銀行提供低利貸款，甚至容許金融機構將次貸證券用作抵押借款，但是即使如此，市場氣氛仍是詭譎不已。為能讓台灣投資人可以感受到次貸風暴帶來的經濟危機，作者楊衛隆特地跨海與國內讀者分享第一手資訊，並認為台灣受到的衝擊會是苦樂參半，而本書可提供台灣讀者面對最壞的狀況，重新審視次貸訊息，為隨時可能出現的投資機會做好準備。
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本館中文圖書
‧作者：羅伯．法蘭克 著
‧出版社：大塊文化
‧出版年：2008.06.27
‧ISBN：9789862130681
‧索書號：550 8285 2008
‧登錄號：C011063
【內容簡介】
所謂「經濟自然學」，就是以生物學界自然觀察的敘述方式來解讀經濟學原理，也就是將觀念用故事的敘述方式呈現，並在日常生活中活用落實。最有趣的經濟學不會出現在課堂上或難解的方程式中，而是出現在真實世界裡──在電影院、在你車上，有時也在街上。從一九八○年代開始，獲獎無數的經濟學家羅伯?法蘭克就開始要求他的學生，針對日常生活所遇見的有趣事件與行為模式提出問題，並用經濟學原理加以解釋。他們的問題，以及讓人瞠目結舌的答案，顯示出經濟學原理確實在你我日常生活中運行。為何硬幣的人頭像多為側面，而紙鈔則是正面肖像？為何有些汽車加油口設在左側，另一些在右側？為什麼冰箱通常只有冷藏室設有燈泡，而冷凍庫裡就沒有？為什麼男裝襯衣的鈕釘於衣服右邊，而女裝則釘在左邊？這一切的一切，看似與經濟學風馬牛不相及，但在作者的經濟學利刀下，萬事萬物都可以此剖開，看出箇中玄機。
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本館中文圖書
‧作者：羅倫斯．巴頓 著
‧出版社：美商麥格羅‧希爾
‧出版年：2008.05.08
‧ISBN：9789861575292
‧索書號：494 853 2008
‧登錄號：C011062
【內容簡介】
「危機」是指任何會嚴重傷害組織人員、聲譽或財務狀況的事件。而上述的例子與調查更顯示，這些或大或小的事件，經常並以各種形式發生在你我身邊，時時威脅著企業的獲利與永續經營。儘管如此，長期忽略警訊並對威脅毫無準備的企業領導者依然比比皆是。然而危機管理權威羅倫斯．巴頓將其在該領域投注超過二十年時間的觀察，以及協助頂尖企業防範與回應職場上威脅的實際經驗，化為文字，在本書中提出具體解決方案，教導大家如何管理工業意外、盜用公款、產品回收以及恐怖份子等各種災難，進一步協助企業張開危機雷達網。
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本館中文圖書
‧作者：李伯特 著
‧出版社：培生
‧出版年：2008.06.05
‧ISBN：9789861547183
‧索書號：494.1 8845 2008
‧登錄號：C011061
【內容簡介】
因為這本為所有想運用線上群眾力量的人所寫的書，本身就是一個成功運用群眾智慧的最佳範例──它是第一本成功複製維基百科模式、集結了數千名企業社交網路達人共同撰寫的商業書。管網路社群以及部落格行銷已蔚為風潮，但實際上很多行銷廣告人還是不知道怎麼操作才能達到最大效益，面對眾多廠商的花言巧語，行銷人必須先了解才能挑選最有利的操作模式。本書透過線上虛擬遊戲「第二人生」、專業音響設備經銷商「PMI音響集團」、萬事達卡、創業資金贊助者社群等真實案例，詳細說明如何在不同的商業層面發揮群眾外包的強大威力。利用維基百科的模式，集結眾人的智慧，從社會網絡根本改變我們做生意的方式，應用包括：人力資源主管如可聘僱、訓練、留住員工；行銷主管如吸引顧客、銷售產品、提供顧客服務、市場研究等…精采案例。
‧作者：蕾貝卡．芬寧 著
‧出版社：美商麥格羅‧希爾
‧出版年：2008.05.22
‧ISBN：9789861574103
‧索書號：494.35 864 2008
‧登錄號：C011055
【內容簡介】
中國正急起直追，企圖取代美國成為全球的技術領導者，而且，不出幾年，可能超越世界上的每個國家。新一代的中國創業家，正以谷歌和雅虎等成功的美國企業為典範，帶領中國經歷第二次的工業革命。中國不僅是全球最多人口的國家，同時也是 全世界最多的手機使用人口（五億），理工科系學生是美國的三倍，比美國多數十家市值數十億美元的科技公司，全世界成長最快速的創投市場。書作者，同時也是資深財經記者芬寧，從上海到北京，獨家專訪12位中國頂尖創業家及其投資者，包括百度、阿里巴巴、噹噹網……深度剖析這群年輕創業家的成功祕訣。無論你是投資者、創業家、科技鬼才還是網路大亨，都應該學習如何跟這條甦醒的東方巨龍和平共處??同時賺錢。
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本館中文圖書
‧作者：約翰‧麥斯威爾 著
‧出版社：天下文化
‧出版年：2008.06.06
‧ISBN：9789862161449
‧索書號：494.2 8353 2008
‧登錄號：C011056
【內容簡介】
好的領導能帶來改變，翻轉一個組織、提升百倍成效！不管你帶領的是一個人，還是一萬個人，都可從本書學到好領導的精髓。管理勵志書暢銷作家麥斯威爾在本書中點出成功領導的關鍵，鼓舞職場中人勇於面對領導的挑戰，積極更上一層樓。麥斯威爾有四十年的領導經驗，投身訓練各階層主管與領導者的歷程，也超過二十五年，因此能在書中一針見血點出領導者常見的問題。這本書沒有艱澀的領導理論，而是以務實的風格、溫暖的字句，循循善誘，告訴領導者或有志成為領導者的人，如何正確有效地領導他人，實現個人與組織的價值。
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本館中文圖書
‧作者：詹姆斯．海布倫 著
‧出版社：典藏藝術家庭
‧出版年：2008.07.01
‧ISBN：9789866833250
‧索書號：901.5 8235 2008
‧登錄號：C011057
【內容簡介】
本書作者由社會學及文化經濟學的角度，深入淺出的對藝術產業部門之產業規模估計、增長趨勢、市場類型、生產和消費結構、藝術市場觀眾特質、需求及供給面向、表演藝術公司和博物館的生產力延滯及財務問題、以及公共政策及相關補助政策所起的關鍵作用等等課題提出深刻剖析，並由西歐、澳大利亞、加拿大及美國等實際個案之深入研究，讓讀者對藝術部門發展議題能汲取更多理論思維和概念的領略。在經濟計量方面，並提出較為周延的經濟計算模型，將文化藝術面向融入到經濟學模式的分析，不論在當前方興未艾之文化經濟學理思考下，及應用實踐的層次上，都是相當具有貢獻的啟蒙思潮。綜合言之，本書是一本發人深省的書，所提出論點可作為未來我國藝術政策部門及藝術經濟學研究者的重要研究資料。
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本館中文圖書
‧作者：丹‧艾瑞利 著
‧出版社：天下文化
‧出版年：2008.05.28
‧ISBN：9789862161319
‧索書號：496.34 8857 2008
‧登錄號：C011058
【內容簡介】
傳統經濟學假設人是理性的，一般人的觀念也認定如此。但是行為經濟學家艾瑞利以創意十足的實驗證明，人的理性會當機，並告訴你如何趨吉避兇，克制自我不理性的傾向，極大化個人的幸福指數。你自認對人性了解多少呢？不管答案如何，本書都能為你揭開人性的幽微處，讓你有「原來如此！」的頓悟。經濟學的所有假設，都是建立在「人是理性的動物」這句話。而我們一般人在日常生活中，也相信自己可掌控一切，能做出理性的決策。本書作者經過一連串趣味十足的實驗，告訴讀者，我們的理性是有缺陷的，而且我們的不理性不是偶一為之，而是不斷重複發生。聰明的生意人懂得利用人的不理性（如恐懼、貪婪、過度自信等）來賺錢，不明究理的銷費者只能乖乖上當！
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本館中文圖書
‧作者：凱爾‧麥唐納 著
‧出版社：聯經
‧出版年：2008.06.20
‧ISBN：9789570832822
‧索書號：490.29 8339 2008
‧登錄號：C011059
【內容簡介】
一個失業青年如何扭轉自己的命運？故事就從一根紅色迴紋針說起。加拿大青年凱爾．麥唐納在2005年7月開始進行一項部落格計畫，他打算用一根紅色迴紋針逐步換到一棟房子。這聽起來很荒謬，但歷經一年，經過14次交易，這位充滿玩心的青年所提出的瘋狂夢想實現了。這個利用一根迴紋針換到一棟房子的傳奇故事，立刻引起全球媒體與網友的熱烈討論，麥唐納的部落格（oneredpaperclip.blogspot.com）瀏覽人次短短幾年間已逼近800 萬，本書完整公布整個交換過程，教讀者新網路時代的新致富能力「玩心力」（funtential）。
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本館中文圖書
‧作者：王嬈 著
‧出版社：有名堂文化館
‧出版年：2008.06.06
‧ISBN：9789866883576
‧索書號：494.35 847 2008
‧登錄號：C011060
【內容簡介】
想要立足職場，穩居勝境，不被失敗的浪潮席捲，光是勤奮、謹慎、過人的實力還不夠？！細節並非隨時要保持露八顆牙齒的微笑、鞠躬、伸手引路等規範化的行為，它是能夠讓你與眾不同、獲取好印象、最後通向成功的細小環節。如果你想要在職業生涯中不斷地追求成長和卓越，相信你能夠在閱讀本書的建議後獲得啟示。本書提供的42個細節，萃取了成功者身上的發光點，歸納出一般人不易察覺的成功要素，告訴你如何從生活中旁人料想不到的環節出發，藉由良好的情緒管理、人際互動和體貼入微的觀察力，不只大大提升別人對你的好感度，順利排除工作上的障礙；更能突破現有的困境，發揮最大的潛能，獲得成功。
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本館中文圖書
