‧作者：Sandeep Krishnamurthy
‧出版社：South-Western
‧出版年：July 9, 2002
‧ISBN：978-0324152524
‧索書號：HF5548.32 / K75 2003
‧登錄號：E001171
【內容簡介】
E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.
labels:
本館西文圖書