Cathay United Financial Library's Blog

‧作者：J. Van Horne

‧出版社：Prentice Hall

‧出版年：2008.09.28

‧ISBN：978-0273713630

‧索書號：HG4026 V36 2008

‧登錄號：E003258


【內容簡介】

Fundamentals of Financial Management: Cover Blurb Do you want to understand how financial decisions impact the value of a company? If you are new to financial management or studying for a professional qualification, this user friendly textbook makes the challenges facing today's rapidly changing business world easier to understand. Now in its 13th edition, Fundamentals of Financial Management maintains its dedication to the financial decision-making process and the analysis of value creation, but develops a more international scope and introduces new topics into the debate. Current discussions on corporate governance, ethical dilemmas, globalization of finance, strategic alliances and the growth of outsourcing have been added with examples and boxed features to aid understanding and provide a more global perspective of financial management. What's New?* Chapter 1 - Expanded coverage of Corporate Social Responsibility including the concept of Sustainability *Chapter 6 The discussion of financial statement analysis includes the push for convergence of accounting standards around the world *Chapter 9 Cash and marketable securities management material expanded and updated *Chapter 24 - The updated chapter on International Financial Management includes discussion of Islamic sukuk bonds. Ideal for introductory courses in financial management, for a professional qualification and as a reference for practitioners. On the reading list for Association of Chartered Certified Accountants (ACCA) Qualification Paper (F9) Financial Management. Suggested reading for Certified Management Accountant ( CMA) examination. Translated into over 10 languages and received 1st place among business academic texts in Pearson's top 50 best seller's translation list. Visit www.pearsoned.co.uk/wachowicz to access free student recourses including: * Self-test multiple choice, true/false and essay questions.* Link to author's award-winning website for even more online testing material, along with exercises and regularly updated links to additional support material. * Online glossary to explain key terms. * Excel templates for spread-sheet approach to end-of-chapter problem solving. * New for this edition! Link to PowerPoint slides on key chapters and learn how to use Excel to solve problems. Quotations: The book provides the reader with information about the current hot-topics in finance and has a clear emphasis on the basic principles of financial management without repetition. Furthermore, as simple language is used, the book can be easily understood by students that are not native speakers of English. --Axel-Adam Muller, Lancaster ..a useful text either as preparation for a second year course, or as a text for a first year financial management course that provides a first sweep of the major financial management topics. Not many texts cover this ground well. -- Brian Wright, Exeter This is the best book I have found so far --Jean Bellemans, Free University of Brussels Authors: James C. Van Horne, Professor of Banking and Finance at Stanford University.Also the author of Financial Management and Policy, a Pearson Education text. John Wachowicz, Jr., Professor of Finance at The University of Tennessee.

‧作者：Peter Hoflich

‧出版社：Wiley

‧出版年：2008.09.15

‧ISBN：978-0470823590

‧索書號：HG1616.D5 H64 2008

‧登錄號：E003254


【內容簡介】

Peter Hoflich has written a book which gives a truly informative perspective of banking in Asia. Not only has he profi led a wide range of CEOs of varying background, nationality and ambition, but he has also given valuable insights into the banking infrastructure itself in many countries.

Whether it is the astonishing growth story of HDFC under Aditya Puri, the bureaucrat turned banker focus of Guo Shuqing of CCB, the regulatory pressures under which Syed Ali Raza works at National Bank of Pakistan, the new frontier potential of internet-only banks such as Matsuo Taiichi’s eBank and Ishii Shigeru’s Sony Bank and more—there is something here for every observer of Asian banking.

‧作者：Janet M. Tavakoli

‧出版社：Wiley; 2 edition

‧出版年：2008.09.16

‧ISBN：978-0470288948

‧索書號：HG4028.A84 T38 2008

‧登錄號：E003255


【內容簡介】

In this fully updated Second Edition, financial expert Janet Tavakoli provides readers with a comprehensive look at the CDO and structured credit products market amid recent developments. In addition to a detailed overview of the market, this book presents key issues in valuing structured financial products and important quality control issues. Tavakoli shares her experiences in this field, as she examines important securitization topics, including the huge increase in CDO arbitrage created by synthetics, the tranches most at risk from new technology, dumping securitizations on bank balance sheets, the abuse of offshore vehicles by companies, the role of hedge funds, critical issues with subprime, Alt-A, and prime mortgage securitizations, and securitizations made possible by new securitization techniques and the Euro. While providing an overview of the market and its dynamic growth, Tavakoli takes the time to explore the types of products now offered, new hedging techniques, and valuation and risk/return issues associated with investment in CDOs and synthetic CDOs.

‧作者：Alan Northcott

‧出版社：Atlantic Publishing Company

‧出版年：2008.02.28

‧ISBN：978-1601380029

‧索書號：HG6041 N67 2008

‧登錄號：E003256


【內容簡介】

Short-term trading refers to the practice of buying and selling financial instruments within the same trading week or, at most, a few weeks. Short-term traders buy and sell stocks over a few days or weeks in the hope that their stocks will continue climbing in value for the time they own them, making for quick and, often, huge profits. Some of the more commonly traded financial instruments are stocks, stock options, currencies, and futures contracts such as equity index futures, interest rate futures, and commodity futures. Short-term trading was once the preserve of banks, financial firms, and professional investors. Many traders are bank or investment firms employees working in equity investment and fund management. As with many other business segments, the Internet, technology, and legislative changes have opened up this attractive marketplace to a new breed of individual investors and speculators working part-time. You and I can now stand on an even playing field with the largest banks, wealthiest individuals, and trading institutions from the comfort of home. Short-term trading can provide you with very high and secure rate of return as high as 12%, 18%, 24%, or even 300%. If performed correctly, short-term trading can far outpace all other investment techniques. The key is to know how to perform this process correctly. This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started generating high-investment returns with low risk from start to finish. In this easy to read and comprehensive new book you will learn how to set up your online account, how to choose the correct software to use in trading, how to get started in short-term trading, how to invest in short-term stocks, evaluate performance, and handle fees and taxes. This book delves into trading tactics for swing trading, position trading, leveraging the stock market, selling short, and pinpointing entry, exits, and targets for your trades. You will pick up the language of a trader so that you recognize candlestick patterns, advancing and declining issues and volume, call options, and put options. You will know how to find the very best stocks every day, how to read and prosper with stock charts, how to use the New York Stock Exchange tick indicator and trading index (TRIN), the Commodity Channel Index (CCI), the moving average convergence/divergence (MACD), the Dow 30-Day Moving Average. As you read this book, the mysteries of short-term trading will unfold so that you can double or even triple your investment all while avoiding the common traps and pitfalls. In addition, we took the extra effort and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today s most successful investors. Aside from learning the basics of mutual fund trading you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about short-term investing as well as hundreds of hints, tricks, and tips on how to earn enormous profits in short-term investing while controlling your investments, then this book is for you.

‧作者：Carl R. Bacon

‧出版社：Wiley; 2 edition

‧出版年：2008.07.08

‧ISBN：978-0470059289

‧索書號：HG4529 B33 2008

‧登錄號：E003253


【內容簡介】

Performance measurement and attribution are key tools in informing investment decisions and strategies. Performance measurement is the quality control of the investment decision process, enabling money managers to calculate return, understand the behaviour of a portfolio of assets, communicate with clients and determine how performance can be improved.


Focusing on the practical use and calculation of performance returns rather than the academic background, Practical Portfolio Performance Measurement and Attribution provides a clear guide to the role and implications of these methods in today's financial environment, enabling readers to apply their knowledge with immediate effect.


Fully updated from the first edition, this book covers key new developments such as fixed income attribution, attribution of derivative instruments and alternative investment strategies, leverage and short positions, risk-adjusted performance measures for hedge funds plus updates on presentation standards. Complete with a CD containing worked examples for the majority of exhibits, the book covers the mathematical aspects of the topic in an accessible and practical way, making this book an essential reference for anyone involved in asset management.

‧活動時間：98年5月21日 19:00~21:00
‧主講人：暢銷書作家 呂宗昕教授
‧主辦單位：國泰世華金融圖書館
‧報名電話：02-27125708
‧報名網址：cuflib.info@gmail.com

‧作者：傑諾米‧席格爾

‧出版社：美商麥格羅希爾

‧出版年：2008.09

‧ISBN：9789861575537

‧索書號：563.53 8443 2008

‧登錄號：C011173


【內容簡介】

被譽為「股壇教父」的著名金融學者傑諾米‧席格爾在本書中證實了一個即使爆發世界大戰也改變不了的投資真理；只要長期持有，股票回報不僅可以勝過通膨，更勝過黃金和債券，而風險比定期存款還低。

這本權威經典，為投資者作全方位的投資分析，涵蓋股市歷史、指數演變、基本分析、技術分析、市場分析、投資心理學，以及投資組合的實戰攻略。在這本最新修訂版中，席格爾教授提出更多論點，包括比較交易所買賣基金(ETFs)、共同基金與期指、新興市場的成長、日曆效應的驚人力量，以及探討何謂最佳表現股票，讓投資者充分掌握投資獲利的王道。

‧作者：林宜諄

‧出版社：天下遠見

‧出版年：2008.03

‧ISBN：9789862161043

‧索書號：494 8733 2008

‧登錄號：C010768


【內容簡介】

企業社會責任（Corporate Social Responsibility, CSR）是指企業除了追求股東的利益外，還必須兼顧員工、消費者、供應商、社區與環境等。換句話說，CSR是企業成長和產業發展的規範，更是企業永續經營的地圖。

隨著全球化時代來臨，CSR議題在國際上如火如荼的發展，各國政府與跨國企業紛紛投入因應，台灣身處全球供應鏈重要的一環，更是不能置身事外。

本書透過48個問答和20個企業CSR故事，探討CSR與企業的關係、CSR的國際發展趨勢，以及企業如何落實社會責任，並分享《遠見》雜誌四屆CSR調查結果。希望藉由本書出版，幫助台灣企業的經營者與經理人，認識及瞭解CSR的重要性和世界潮流，同時掌握落實CSR的步驟，與國際潮流接軌、贏得商機，並獲得尊重。

‧作者：傑佛瑞‧薩克斯

‧出版社：天下雜誌

‧出版年：2008.09

‧ISBN：9789866582370

‧索書號：553 8555 2008

‧登錄號：C011177


【內容簡介】

人類未來大預言，創造擁擠地球上的共同繁榮!

人類已經來到存亡絕續的關頭。當今世界經濟面臨的各種危機，幾乎全都源自環境問題：氣候變遷、環境污染、水資源短缺、動物滅絕、可耕地減少、海中生物耗竭、石油資源緊縮、難以消除的赤貧現象、全球流行病的威脅，以及嚴重的財富不均。

除非我們了解這些問題之間全都存在因果關係，否則就不可能解決得了其中任何一項問題。全球首屈一指的經濟學家、哥倫比亞大學地球研究所主任傑佛瑞．薩克斯，從整體的角度整合各學科的研究，為所有問題尋求實際的解決方案。

要了解氣候變遷、抗暖化科技、綠能科技、水資源變化、生物多樣性、人口變遷到反恐行動等全球重要議題的最新演變，本書都有詳盡剖析，並以具有說服力的計畫主張全球合作共創繁榮無須耗費鉅資就可達成，為人類指出了一條希望之路。本書是所有要擘畫未來的領導人不可不讀的參考書。

‧作者：葛瑞里‧克拉克

‧出版社：財信出版社

‧出版年：2008.10

‧ISBN：9789866602177

‧索書號：550.9 8545 2008

‧登錄號：C011178


【內容簡介】

為什麼地球上的某些地區如此富裕，其他地區卻如此貧困？為什麼工業革命以及隨之而來、史無前例的經濟成長會發生在18世紀的英國，而非其他時間／地方？為什麼工業化不會讓全世界富裕起來，反而讓某些地區更加貧困？

一般認為，歐洲是因為在17世紀發展出穩定的政治、法律和經濟機制，才點燃了工業革命的火苗。但克拉克則指出，這些機制早在工業化之前便已存在，是這些機制鼓勵人們放棄狩獵／採集的本能(暴力、沒耐心、不肯努力)，接受經濟習慣(努力工作、理性行動和教育)，方使文化產生緩慢而深刻的轉變。並且似乎只有殖民及保安歷史悠久的社會才能發展出上述文化特徵及有效率的勞動力，從而促進經濟成長；對於其他許多未能享受長治久安的社會來說，工業化則非天賜之福。此外，有別於賈德‧戴蒙(Jared Diamond)在《槍炮、病菌與鋼鐵》(Guns, Germs and Steel: The Fates of Human Societies)中所提出「地形地勢等天然條件會造成國與國間貧富差異」的論述，克拉克在本書中大膽提出全新觀點：決定人類窮與富的命運，並非剝削、地理因素或天然資源──文化才是決定性因素。

本書質疑「貧窮社會可透過外力介入，達成經濟發展」的觀念，論點精湛冷靜、邏輯推理嚴密，更大膽以截然不同的嶄新觀點探討全球經濟發展模式，重塑人類歷史與當今世界面貌。《紐約時報》(New York Times)將本書譽為「經濟學領域的下一部鉅著」。

‧作者：Thomas R. DeMark

‧出版社：寰宇

‧出版年：1998.09

‧ISBN：9578457588

‧索書號：563.5 8835 1998

‧登錄號：C011191


【內容簡介】

「迪馬克的諮詢服務對象一直限於大型機構與當今許多傳奇交易人物。現在，他將富有創意的構想與我們分享，並透過對於精確性的執著與好上加好的熱忱，強調技術分析的『科學新義』，有助於把技術分析的領域再往前擴展一步。目前技術分析受到前所未見的重視，這本新書推出正是時候。」

‧作者：李家緯

‧出版社：財信出版社

‧出版年：2008.09

‧ISBN：9789866602085

‧索書號：563.23 8467 2008

‧登錄號：C011172


【內容簡介】

「外匯」或「匯率」看起來與我們的日常生活關連度甚低，但以目前台灣人普遍藏富於海外的理財方式來看，匯率每跳動一個基本點，影響的財富至為可觀。雖然美國聯準會前主席葛林斯班、PIMCO債券基金經理人葛洛斯等，都認為不可能準確預測匯率價位，但透過一些簡單的方法，匯率變動的趨勢方向卻是可以掌握。一旦有了匯率方向，對投資人的理財布局可以說是如虎添翼。

作者以簡單的外匯理論，結合在外匯市場的實際操作經驗，將本書分成七個章節，依序介紹：
◎基本功夫的修練：介紹外匯市場的形成、匯率的報價、如何計算外匯報酬。

◎紮實的理論分析：包括影響外匯市場長短期基本面、心理面等變數探討，以及政府政策對匯率的直接、間接影響。

◎熱門外匯投資工具：針對市場上熱門的外匯投資工具詳細解讀優缺點。

◎七大貨幣特色簡介：各國的經濟概況、政府政策、匯率展望等條件，剖析市場上常見的七大主要貨幣特色。

‧作者：三木谷浩史

‧出版社：大智通文化

‧出版年：2008.04

‧ISBN：9789868383340

‧索書號：494 8476 2008

‧登錄號：C010796


【內容簡介】

1997年三木谷先生開設了樂天市場，公司成立之初，只有六個職員，在十年後的今天，在樂天展店的店家大約有兩萬家，而資金流通總額每年已突破4200億元日幣最能代表三木谷先生當初的從商精神，即創業之初直到現在仍掛在樂天公司內寫著「成功的原則」的海報，上面有三木谷先生歸納出五項極為重要的項目。三木谷先生希望讀者能藉此五項原則〈時時改善 日日精進〉〈貫徹專業精神〉〈假設 執行 驗證制度化〉〈追求最高的顧客滿意度〉〈SPEED！SPEED！ SPEED！〉獲得幫助並進而帶給企業無限的活力。

‧作者：詹姆士．迪波磊

‧出版社：理財家

‧出版年：2008.03

‧ISBN：9789868409965

‧索書號：563.53 8864 2008

‧登錄號：C010790


【內容簡介】

鯊魚是地球上壽命最長的複雜生物，因為牠們是適應環境的大師，牠們掌控一切，從來不讓別人決定自己的命運和狀態。

「鯊魚投資術」是一種心態的建立。身為散戶投資人，你不可能從券商和理財顧問獲得最有利的投資建議，唯有積極投資，抓住那些股價有倍數漲升潛力、但相對毫無來頭的股票，才有可能賺大錢。

迪波磊透過這本節奏緊湊、刻畫入微和趣味盎然的嘔心之作，要找出你與生俱來的優勢，並發揮到極致！

‧作者：Brett N. Steenbarger

‧出版社：寰宇

‧出版年：2008.01

‧ISBN：9789570477740

‧索書號：563.5014 8855 2007

‧登錄號：C010735


【內容簡介】

「人的行為是有型態可循的」，本書作者布瑞特‧史丁巴格（Brett Steenbarger）博士提出本點，並同時開啟心理治療師的大門，說明交易人可以如何確認、中斷和改變干擾操作成功的問題型態。本書中，作者根據多年的短期心理治療實務，藉由真實的案例，提供切實可行的技巧，用於改變交易人的情緒，並且幫助他們成為自身的心理治療師。本書融合當代心理學和認知神經科學的研究，以及詳細的個案研討，兼具知性與感性層面，並且告訴讀者勇敢面對自己的操作，改變對風險和報酬處理的方法。

‧作者：Jeremy Siegel 著

‧出版社：McGraw-Hill

‧出版年：November 27, 2007

‧ISBN：978-0071494700

‧索書號：HG4661 S53 2008

‧登錄號：E003259


【內容簡介】

For more than a decade, Stocks for the Long Run has been the authoritative guide to understanding market forces and building a successful portfolio. In this new fourth edition, Jeremy Siegel updates his argument for long-term stock market investment with: comparisons of ETFs, mutual funds, and index options and futures; evidence that the rapid growth of emerging markets will not only continue but may accelerate; insight into the benefits of fundamental indexation over market value indexation; an updated look at the surprising validity of Calendar Effects; and fresh analysis of the best-performing stocks since the formulation of the SAndP 500 Index.

‧作者：Larry E Swedroe 著

‧出版社：Bloomberg Press

‧出版年：November 12, 2008

‧ISBN：978-1576603109

‧索書號：HG4529.5 S936 2008

‧登錄號：E003265


【內容簡介】

A major success of this book is its demonstration of how to obtain the purported benefits of nontraditional asset classes more cost-effectively through adjustments to the reliable old stock-bond-cash allocation. --Martin Fridson, The Investment Professional

The authors provide a wealth of information, provocative insight, and simple 'food for thought' that can encourage both the novice investor or the financial professional to 'think outside the box' and fashion more creative and effective investment strategies for this volatile time. Required reading in this new era of personal finance. --Estate Planning Magazine

‧作者：Agustin Silvani 著

‧出版社：Wiley

‧出版年：November 24, 2008

‧ISBN：978-0470722084

‧索書號：HG3851 S557 2008

‧登錄號：E003260


【內容簡介】

The foreign-exchange market is often referred to as the Slaughterhouse where novice traders go to get 'chopped up'. It is one of egos and money, where millions of dollars are won and lost every day and phones are routinely thrown across hectic trading desks. This palpable excitement has led to the explosion of the retail FX market, which has unfortunately spawned a new breed of authors and gurus more than happy to provide misleading and often downright fraudulent information by promising traders riches while making forex trading 'easy'.

Well I'll let you in on a little secret: there is nothing easy about trading currencies. If you don't believe me then stop by Warren Buffet's office and ask him how he could lose $850m betting on the dollar or ask George Soros why his short yen bets cost him $600m not once but twice in 1994. What's wrong with these guys, don't they read FX books?

In reality, the average client's trading approach combined with the unscrupulous practices of some brokers make spot FX trading more akin to the games found on the Vegas strip than to anything seen on Wall St. The FX market is littered with the remains of day traders and genius 'systems,' and to survive in the long-run traders have to realize that they are playing a game where the cards are clearly stacked against them.

Have you ever had your stop hit at a price that turned out to be the low/high for the day? Bad luck perhaps? Maybe. What if it happens more than once? Do you ever feel like the market is out to get you? Well guess what, in this Zero Sum game it absolutely is.

Covering the day-to-day mechanics of the FX market and the unsavoury dealings going on, Beat the Forex Dealer offers traders the market-proven trading techniques needed to side-step dealer traps and develop winning trading methods. Learn from an industry insider the truth behind dirty dealer practices including: stop-hunting, price shading, trading against clients and 'no dealing desk' realities.

Detailing the dealer-inspired trading techniques developed by MIGFX Inc, consistently ranked among the world's leading currency trading firms, the book helps turn average traders into winning traders; and in a market with a 90% loss rate winning traders are in fact quite rare! More than just a simple manual, Beat the Forex Dealer brings to life the excitement of the FX market by delivering insights into some of the greatest trading triumphs and highlighting legendary disasters; all written in an easy to read style.

Make no mistake about it there is a lot of money to be made in currency trading, you just have to know where to look. Sidestepping simple dealer traps is one way of improving your daily p&l, but it is surely not the only one. Successful trading comes down to taking care of the details, which means skipping the theoretical stuff and providing only up-to-date, real-life examples while sharing the FX trading tips that have proved so profitable over the years. By stripping away the theory and getting down to the core of trading, you too will find yourself on the way to beating the forex dealer!

‧作者：A.G. Lafley著

‧出版社：Crown Business

‧出版年：April 8, 2008

‧ISBN：978-0307381736

‧索書號：HD57.7 L34 2008

‧登錄號：E003264


【內容簡介】

Blessings to Procter & Gamble—or, more exactly, its chairman and CEO, A. G. Lafley. Together with Charan, author of Know-How (2007) (and the most probable successor to management guru Peter F. Drucker), he defines, describes, draws examples of, and delineates how innovation became a part of not only the behemoth consumer-packaged-goods company but also part of Lego and Nokia (among others). Lafley is remarkably candid; the story of his “surprise” ascent to CEO-dom in 2000, taking over from Durk Jager, is the story of transformation. A number of commandments accompanied the company’s innovationcentric strategy: the consumer is boss, inside and outside cocreation is encouraged, the innovation process is tangible (and must be followed), and risks can be managed. Most important is his emphasis on human interaction as the key; even better, the last section focuses exclusively on developing a culture of innovation, from promoting the rules of brainstorming to the desired attributes for employees and leaders: courageous, connected and collaborative, curious, open. Sidebars are worthy of posting on a bulletin board; in fact, this is a sustainable reference on innovation that will be hard to beat. --Barbara Jacobs

‧作者：G. C. Lim 著

‧出版社：The MIT Press

‧出版年：October 31, 2008

‧ISBN：978-0262123068

‧索書號：HB141 L54 2008

‧登錄號：E003263


【內容簡介】

Policy makers need quantitative as well as qualitative answers to pressing policy questions. Because of advances in computational methods, quantitative estimates are now derived from coherent nonlinear dynamic macroeconomic models embodying measures of risk and calibrated to capture specific characteristics of real-world situations. This text shows how such models can be made accessible and operational for confronting policy issues.

The book starts with a simple setting based on market-clearing price flexibility. It gradually incorporates departures from the simple competitive framework in the form of price and wage stickiness, taxes, rigidities in investment, financial frictions, and habit persistence in consumption.

Most chapters end with computational exercises; the MATLAB code for the base model can be found in the appendix. As the models evolve, readers are encouraged to modify the codes from the first simple model to more complex extensions.

Computational Macroeconomics for the Open Economy can be used by graduate students in economics and finance as well as policy-oriented researchers.

‧作者：呂宗昕 著

‧出版社：商周文化

‧出版年：2009.01

‧ISBN：9789866472121

‧索書號：541.84 8344 2009

‧登錄號：C011190


【內容簡介】

何謂π型人？
擁有一項專長、技能、語言能力者，就像「I」這個字母一樣，只靠一隻腳來支撐自己的工作，當遇到經濟風暴，或公司大裁員時，容易支撐不住而倒地。這是所謂站不穩的「I型人」。
而擁有兩項專長、技能、語言能力者，就像擁有兩隻腳的「π」一樣，不僅能穩穩立足、抗壓性強，且可以跨領域整合自己的能力，在職場中成為不可取代的重要員工，不會淪為不景氣時代下的被淘汰者。這就是站得穩穩的「π型人」。
趨勢大師大前研一提到，如果只是打算在一家公司待到退休，就必須有一項專長；但若想獲得升遷，就必須成為擁有兩項專長的π型人。
呂宗昕老師以其自身的多專長經驗，輔以名人實例，將此概念發揮到更極致，認為「π型人」是現今社會的趨勢，擁有多項專長與技能，將帶你安然度過景氣寒冬，成功迎接春天的到來。

‧作者：賴祥蔚 著

‧出版社：書泉

‧出版年：2009.03

‧ISBN：9789861214641

‧索書號：541.84 8344 2009

‧登錄號：C011190


【內容簡介】

這是最重視公共關係的時代，也是最不重視公共關係的年代。但公共關係的盛行確實無庸置疑。要推動公共關係，必須借助公關計劃的幫助。筆者從一九九三年開始從事公共關係工作，至今匆匆十幾年。累十數年的公關實務經驗，加上在各大學開授公共關係課程六年多以來的課堂講義、案例分析與教學相長的心得，終於沉澱出一點成果。

‧作者：酒井穰 著

‧出版社：先覺

‧出版年：2009.01

‧ISBN：9789861341262

‧索書號：494.23 8359 2009

‧登錄號：C011183


【內容簡介】

中階主管如何發揮不可取代的功能，為公司、自己和下屬創造三贏？
本書結合跨國企業經驗，融入東方組織的特性，是中階主管必備的成功伙伴！
升上中階主管，可謂憂喜參半的一件事。當你夾在高層領導者與基層下屬之間，上有公司的業績要求，前有部門間的政治角力，下有能力參差不齊的下屬。扮演好這個吃力不討好的角色，不但是對你能力的全方位磨練，更將決定你未來的生涯發展。
本書作者結合自己在日本、台灣與歐洲的豐富工作經歷，加上荷蘭名校MBA培養出的深刻洞見，以犀利獨到的觀點，深入闡述中階主管在企業中所具有的關鍵地位，指陳西方企管理論向來忽略中階主管的嚴重缺點。
台灣的管理理論一向借鏡西方，書市中也因此缺乏中階主管的實戰手冊。本書破天荒詳細說明身為中階主管應有的技能、將會面臨的挑戰，以及妥善的應對之策。無論你期許自己未來擔當主管，或已經位居中階主管之職，本書都是你保住飯碗、追求晉升和肯定的必備指南。

‧作者：御手洗富士夫 著

‧出版社：商周文化

‧出版年：2008.08

‧ISBN：9789866662966

‧索書號：494.35 8774 2008

‧登錄號：C011184


【內容簡介】

本書大多數讀者，應該都是每天在公司上班的人吧。對當事人而言，「在公司上班」其實有多個不同的面向：為了自己、為了家族、為了股東、為了社會……。對他個人來說，公司應該是人生的重要舞台。就是因為希望每個上班族能用這樣的態度來思考工作的意義，同時了解「經營者都在想些什麼」。
本書最想闡述的一件事是，「上班族啊，拿出精神吧！」人與人之間的能力差距並不是那麼大。但為何人與人在公司裡、在廣大的社會上，會出現差距呢？原因一個是看你能否累積努力到最後，另一個是看你是否具有能持續努力下去的熱情與執著心。能否進入企業高層，除了要看當事人的能力如何，也要看他能否不放棄地努力到最後，持續燃燒他的熱情。

‧作者：珍妮爾．巴洛 著

‧出版社：商智文化

‧出版年：2009.01

‧ISBN：9789867204646

‧索書號：496.5 8536 2009

‧登錄號：C011185


【內容簡介】

本書為企業與個人提供的抱怨解套厚禮，送禮自用兩相宜！
「抱怨」還是有存在這個世界的必要，當大家習慣對服務或產品品質提出要求，就能得到高品質的產品或服務。如果沒有人抱怨，企業何必大費周章改進產品和服務呢？你也許自忖：「萬一是我特別挑剔呢？或許只是我個人的偏好而已。」或是「對方已經夠努力了，我再抱怨似乎不盡人情？」或是「我們都是人，難免會犯錯。」這些說法都對，但是如果你不提供回饋，企業將無從進步。

‧作者：白潟敏朗 著

‧出版社：麥田

‧出版年：2009.03

‧ISBN：9789861734842

‧索書號：494.35 8629 2009

‧登錄號：C011186


【內容簡介】

本書作者白潟敏朗為日本知名管理顧問公司Tohmatsu Innovation Co，Ltd.專務董事兼顧問總經理，除了指導三百多家企業的扎實顧問經驗，更以研發各種職場訓練工具聞名，備受推崇！
《職場5力》是由作者親自授課、為期兩年的一系列「職場技能研修」課程中精選而出的超實用工作術。針對一般上班族，尤其是中階主管設計，從「概念」到「具體方案」，詳列容易執行的簡明步驟、情境示意圖示，並輔以無敵好用的各式圖表……，生動好記，切中要點。由兩萬名上班族親身實驗、同聲推薦，絕對便捷、實效。

‧作者：廣川州伸 著

‧出版社：商周文化

‧出版年：2008.08

‧ISBN：9789866571053

‧索書號：553.712 8274 2008

‧登錄號：C011187


【內容簡介】

作者用這個扳倒大象的螞蟻傳說來說明日本近年來急速地奉行「經濟效率至上主義」，其結果是造成了「勝利組」與「失敗組」的兩極化。失敗者會跌入「底層社會」，再也爬不上來。「格差社會」已成現實。面對這樣的現實，中小企業的經營者如果不假思索就在全無防備下在這種弱肉強食的市場中競爭，會如何呢？在大型企業以「量」取勝的「成本中心市場」（大量生產與消費的市場），中小企業一點一滴掙來、存來的珍貴資金，毫無疑問會像把水撒在沙漠中一樣，消失無蹤。
本書要回答的問題是，「中小企業該思考哪些事、該如何思考、如何制定經營模式，才能在滿是大型企業的弱肉強食市場中，確保自己的定位？」以及「該學習哪個案例，才不會被稱霸的大象踩扁，而可以達成持續性的成長？」等問題。因此，重點不在於每個案例本身的具體程度如何，而在於從案例中可以學到什麼，以及如何從中掌握到制定經營模式的線索。為此，作者會以說故事的方式，為各位介紹各種中小企業的案例，做為讀者今後經營上的參考。

‧作者：約翰．凱 著

‧出版社：商周文化

‧出版年：2008.09

‧ISBN：9789866571237

‧索書號：494.1 8554 2008

‧登錄號：C011179


【內容簡介】

大多數商業書不是枯燥就是乏味，更糟的是兩者兼俱。但是這本書卻不一樣，John Kay以精闢分析結合機智活力。在書中，讀者會看到孫子、法國知名哲學家賈克‧德希達（Jacques Derrida）和奇異公司前任執行長傑克‧威爾許（Jack Welch）這些形形色色的英雄人物。另外，書中也以本田汽車（Honda Motors）、法國香檳區頂級香檳酒莊、愛丁堡王子街上的傑納斯百貨（Jenners）這類企業做實例探討，讓你得知為何企業規模不重要，為何煞車與信號不同，並且讓人知道如何評價企業，以及「波音在客機市場的地位無法動搖」這種說法為何有誤。在不到二百頁的內文中，John Kay生動地介紹經營策略，引導讀者了解當今企業面臨的許多關鍵問題。
另外，讀者也可以把這本書當成資源基礎理論（resource-based theory）的經營策略論文，依照章節順序閱讀。資源基礎理論這種做法把企業界定為能力的總集，強調在企業運作範圍內，將這些能力與外界環境做搭配。有關企業成功本質的這項論文，在本書中逐步發展出來，作者強力抨擊其他認知，尤其是強調規模、創新和先發致勝及魅力領導角色的那些認知。

‧作者：柯林夫婦 著

‧出版社：財信

‧出版年：2009.02

‧ISBN：9789866602375

‧索書號：494 857 2009

‧登錄號：C011188


【內容簡介】

在家族企業中，你扮演哪個角色？如何讓自家公司穩穩地邁向成功？
每則故事都有三個版本－－你自己的，對方的，以及真相本身；「站在對的一方」或許有助於維持自尊，卻無法挽救公司。這是一本機智迷人的生意導覽，教你如何維繫家族與企業間的和諧。透過真實情境裡的家族角色，將不為人知的企業內幕一一攤在陽光下，並以常識手法將問題各個擊破：開除比爾先生不難，開除比爾叔叔，問題就大了。
這本書並非只為家族企業的老闆而寫，對象包括公司裡以及周遭相關的每一個人；無論你是老爸、老媽、第二代接班人，或是相關眷屬，都可以找到自己的角色，以及必須面對的衝突與挑戰。本書從你的角度出發，提供許多實際可行的建議，在你朝著目標前進的時候，能夠助你一臂之力。我們建議你深入了解家族裡其他成員的想法，你會明白家族企業常見的各種衝突、原因、解決辦法。透過本書，你可以從全視角觀察問題，不再讓一點小誤會變成災難一場。