Cathay United Financial Library's Blog

‧作者：Adam L. Penenberg

‧出版社：Hyperion

‧出版年：October 13, 2009

‧ISBN：978-1401323493

‧索書號：HF5415.1265 / P46 2009

‧登錄號：E001117


【內容簡介】

In this clear-eyed collection of case studies, Fast Company contributing writer and NYU journalism professor Penenberg examines the engine driving the growth of web 2.0 businesses like Flickr, YouTube and eBay to Facebook and Twitter: the viral loop. The concept behind a viral loop is simple-in order to use the product, you have to spread it, thus creating massive, user-driven growth cycles-after all, Penenberg explains, social networks like Facebook are worthless to a user if one's friends aren't also using the products. Viral loops are nothing new, of course, and Penenberg has certainly done his homework, tracing the concept back through its analog roots via entertaining and enlightening anecdotes about companies like Tupperware, which used "parties" to turn ordinary housewives into an army of sales reps, to Charles Ponzi-yes, he of the Ponzi scheme, a viral scam recently taken to historic levels by Bernie Madoff. Penenberg truly succeeds, however, in showing how the viral loop has found its groove on the Internet, fueling a wave of billion-dollar companies all built on word of mouth-and, of course, user clicks. Solidly researched and briskly-written, Penenberg at once captures a great business and tech story, as well as a defining moment in our online culture.

‧作者：Peggy Post

‧出版社：William Morrow

‧出版年：May 3, 2005

‧ISBN：978-0060760021

‧索書號：HF5389 / P675 2005

‧登錄號：E001125


【內容簡介】

Could a better understanding of etiquette have prevented the Enron scandal? Well, lying to shareholders never constituted good manners in anyone's book, nor good business sense, so perhaps. Drawing such lines is what the Posts attempt in the early chapters of this updated version of their business etiquette book, where they equate good ethics with good business. But really, is the slope between saying that the boss is in a meeting (when he's not) and distorting P&L statements actually that slippery? In trying to suggest that it is, the early chapters of this book provide little helpful guidance on actionable business conduct and come dangerously close to mimicking an employee handbook. Once the authors leave behind the discussion of ethics, cubicle etiquette and general office building conduct-please, no singing to your iPod in the elevator-one finds the content one expects from the Posts, like a mini-course in wine selection, pointers on making small talk with anyone, tips for trouble-free business travel and modern-day rules for handshaking. (FYI, it's no longer gender-specific, and women should always extend a hand, even if wearing glamorous evening gloves.) Ultimately, such social tips are more useful than the Posts' advice to tell your boss that lying about his whereabouts makes you uncomfortable. The authors also include substantial content on conducting a well-mannered job search.

‧作者：Thomas Kirchner

‧出版社：Wiley

‧出版年：August 3, 2009

‧ISBN：978-0470371978

‧索書號：HG4521 / K48 2009

‧登錄號：E001106


【內容簡介】

A detailed look at an important hedge fund strategy

Written by a fund manager who invests solely in merger arbitrage, also referred to as risk arbitrage, and other event-driven strategies, Merger Arbitrage is the definitive book on how this alternative hedge fund strategy works. Initial chapters are dedicated to the ins and outs of the strategy–cash mergers versus stock for stock mergers, legal aspects of mergers, and pitfalls of the merger process–while later chapters focus on giving the reader sound advice for integrating merger arbitrage into an investment portfolio. Merger Arbitrage helps readers understand leverage and options, shorting stocks, and legal aspects of merger arbitrage, including seeking appraisal or filing lawsuits for inadequate merger consideration. For those looking to gain an edge in the merger arbitrage arena, this book has everything they need to succeed.

Thomas F. Kirchner, CFA (New York, NY), is the founder and portfolio manager of Pennsylvania Avenue Funds (www.pennavefunds.com), which invests in merger arbitrage and other event-driven strategies.

‧作者：Roger Boyes

‧出版社：Bloomsbury USA

‧出版年：September 29, 2009

‧ISBN：978-1608190188

‧索書號：HB3722 / B693 2009

‧登錄號：E001025


【內容簡介】

The compelling and authoritative story of the financial destruction of Iceland—a saga that mirrors, in microcosm, the forces that caused the global economic crisis.

The economic crisis that emerged in America in 2008 unleashed a veritable epidemic of ill health around the world. However it was Iceland, whose population of three hundred thousand had the world’s highest GDP per capita and counted itself the happiest of countries, that caught the worst cold. It has nearly killed them.

No story from the economic crisis of 2008 is more evocative than I celand’s. The names may be unfamiliar—Johanesson, Bjoergolfsson, Oddsson—but their exuberance, greed, and miscalculation have many counterparts on our shores. And however traumatic the collapse of individual companies may be in the United States, in Iceland’s case an entire country melted down. All the wealth accumulated in the previous decade—during which a new breed of Icelanders had dared to believe they could compete economically on an international level, during which Reykjavik became the Capital of Cool—disappeared practically overnight. Iceland’s story shows how closely the world economy is interconnected: The default on subprime mortgages in the U .S. led to the collapse of Lehman Brothers, which led directly to the run on Iceland’s banks, which forced local authorities in Britain to switch off the heating in their classrooms.

With panache and color, Roger Boyes tells the inside story of the bankrupting of I celand: how it happened, the human dramas—from politicians to financiers to fishermen—that continue to swirl around it, and the lessons we can not ignore. Published on the first anniversary of its collapse, Meltdown Iceland is a cautionary tale for our times, an authoritative and compelling account of the financial destruction of a tiny country whose saga should resonate for us all.

‧作者：Jerome R Corsi

‧出版社：Threshold

‧出版年：October 13, 2009

‧ISBN：978-1439154779

‧索書號：HC106.83 / C67 2009

‧登錄號：E001115


【內容簡介】

Between President George W. Bush's "new world order" and the unprecedented governmental growth and massive redistribution of wealth under President Barack Obama, the United States risks losing the greatest middle class ever created in the history of the world. In his groundbreaking new book, Dr. Jerome R. Corsi blows the whistle on a movement to undercut the fundamental principles of limited government that our Founding Fathers fought for and died for trying to establish. As policy-makers manipulate the economic panic of our times to advance a globalist agenda that threatens American sovereignty, we must protect our independent and self-governing nation and preserve the decades of economic power and military strength we have enjoyed since the end of World War II .

In America for Sale, Corsi explains the globalists' plan to put America on the chopping block. While the radical Left promotes socialism and the radical Right champions unbridled free trade, valuable jobs are being outsourced, our national borders erased, and our dollar destroyed before our very eyes. Foreign investors are buying up U.S. assets, from financial-services firms to public infrastructure such as highways. We are on our way to a European Union-type North American common market and a one-world government.

With constructive solutions for resisting the global New Deal, reversing our dependence on foreign oil, and strengthening our middle class, Corsi shares important and practical strategies to help American families survive an imminent economic depression. The United States can be a major player in the world economy without sacrificing our sovereignty, the strength of our national domestic economy, or the dollar. America is for sale -- unless taxpayers stand up and say "NO!" to the globalist political agenda that threatens our great nation's freedom.

‧作者：Amir Sadr, Sadr

‧出版社：Wiley

‧出版年：September 8, 2009

‧ISBN：9780470443941

‧索書號：HG6024.5 / S32 2009

‧登錄號：E001121


【內容簡介】

Interest rate swaps and their derivatives have become an integral part of the fixed income market, but many of the pricing and risk management issues for these now mainstream products can only be learned on a trading floor. While there are many books on fixed income and interest rate derivatives, they generally suffer from being either too elementary and bond-centric, mentioning swaps in passing, or too technical and focused on exotics and the myriad implementation issues and algorithms used to tackle them.

Rather than focusing on exotics, Interest Rate Swaps and Their Derivatives thoroughly covers the mainstream products—swaps, flow options, Bermudans, semi-exotics—showing the common pricing techniques while also explaining how to generalize the concepts to more nuanced products.

Author Amir Sadr, experienced as a quant, trader, financial software developer, and academic in the fixed income field, begins by presenting plain-vanilla swaps as an extension of fixed rate bonds—revealing how techniques for pricing these instruments are a generalization of similar methods used for pricing bonds and repos, and for the most part involve the concepts of financing cost, discount factors, and projection of forward curves. He then moves on to cover the options markets for flow products, including options on futures, caps and floors, and European swaptions—with detailed attention to the actual trading practice of these products. Sadr explains how, as with any option product, the pricing and risk management of these requires dealing with volatility as the main risk factor—and he shows that one does not need to have a PhD in math to understand options. Sadrpresents risk-neutral valuation as the fundamental pricing paradigm for derivatives, and illustrates the core idea of dynamic replication in a simple binomial setting. This unified framework is used to derive industry-standard Black formula for flow products, and is developed into short-rate and full term-structure models for more complex interest rate exotics including Bermudans.

For current or aspiring practitioners in interest rate products, Interest Rate Swaps and Their Derivatives provides a sound working knowledge and appreciation of the main features of these products and their pricing and risk management issues.

‧作者：本田直之

‧出版社：高寶國際

‧出版年：2009/07/01

‧ISBN：9789861853260

‧索書號：521.1 / 8454 2009

‧登錄號：C009245


【內容簡介】

還在抱怨說「沒有時間」、「嫌麻煩」、「提不起勁」？其實再忙也能省時省力得到最大收穫。本書是「槓桿系列」終極實踐篇，能讓你輕鬆學會槓桿效益達人的所有祕訣！我們在學習中所投資的，是人生中最貴重的資產「時間」，所以缺乏槓桿效益的學習法，是一種最應該避免的「浪費」。

所謂槓桿效應，就是DMWL（Doing More with Less），也就是利用最少勞力和時間獲得較多成果。因此，作者花了將近二十年時間，建構出這一套「槓桿學習法」。《槓桿閱讀術》（東洋經濟新報社，中譯本由漫遊者文化出版）這本書中以知識為主角，《槓桿時間術》（幻冬舍新書，中譯本由漫遊者文化出版）則以時間為對象，兩本書中各自說明了對個人資產發揮槓桿效益的方法。

《槓桿思考術》（東洋經濟新報社，中譯本由漫遊者文化出版）則是針對所有方面的基本概念。而這本《槓桿學習法》，可以說是上述想法的實踐篇。
「到底該學習什麼？要如何累積個人資產呢？」
「如何將所學應用在實際生活中，並帶來業務上的成果？」
「要怎麼塑造適合持續學習的環境，獲得持續性的回報？」
「該如何發揮槓桿效益，以最少的努力取得證照資格？」
「什麼是學習語言的最快捷徑？」

本書在逐項解答上面這些疑問的同時，更重要的是，幫助讀者建立能發揮槓桿效應學習的「架構」，讓學習能以最小的付出獲得最大的回報。

‧作者：黃振國

‧出版社：永然文化

‧出版年：2009/07/08

‧ISBN：9789574852703

‧索書號：567.233 / 8375 2009

‧登錄號：C009242


【內容簡介】

《遺產及贈與稅法》自98年1月起有了重大變革！原最高50％之十級累進稅率改為10％之單一稅率；遺產稅免稅額也由多年來的700萬元大幅調升為 1,200萬元，贈與稅免稅額則由每年111萬元調高為220萬元；而以股票、債權或公設保留地等實物抵繳遺產稅之稅額、分期繳納期限，亦分別設立上限計算標準及由原來的12期延長為18期……。

諸多修正，改寫了遺贈稅節稅暨財產移轉規劃之大布局。因應新制，高資產者如何重新擘劃，留住畢生積蓄之最大值？就讓房地、財稅雙料達人以最精彩的圖文、經驗開啟您的智慧之門！以今(98)年最新修正通過的《遺產及贈與稅法》為財產移轉規劃主軸，精準、時效性強。圖文並茂，藉由多種圖示、案例、淺白文字的系統整理與解說，將深奧的稅法、地政、信託、保險等專業知識化繁為簡，熔於一爐，為市面上少見之作。

‧作者：安東尼．波頓

‧出版社：大牌出版

‧出版年：2009/11/05

‧ISBN：9789868546523

‧索書號：563.5 / 863 2009

‧登錄號：C009247


【內容簡介】

「做一件事，一天不難，難在一輩子。」

檢視投資績效，一、二年或幾年的成績不具代表性，關鍵是長期水準。一般避險基金的平均壽命大約只有3～4年。若基金經理人長達20年以上的績效能保持不敗，那就是「傳奇」。

安東尼‧波頓在過去25年，他管理的富達特別時機基金創造傲視市場的20％年化報酬率。若創募時投資 1,000英鎊，今天可以拿147,000英鎊。是富達集團中彼得•林區之外的另一超級巨星。被公認為「歐洲股神」。

「逆向」是成功的要素。只有少數人能投機成功；關鍵在於與眾不同。~科斯托蘭尼
2009年初，市場一片悲觀氣氛中，波頓逆勢提出「全球股市的底部已經過了，3月起，將展開另一波的多頭走勢。」波頓再一次展現勇於與眾不同的反向投資風格。
波頓深諳反向投資精髓，他畢其幾十年功力親撰《逆勢出擊》一書，闡述他在管理基金時採用的投資策略。他以自身寶貴的投資經驗，解釋投資中真正重要的因素。有很多方法是其他投資大師不曾提及應屬「秘笈」一類的資料。被視為近年難得的幾本權威投資好書之一。

‧作者：曹安邦

‧出版社：商周出版

‧出版年：2009/09/03

‧ISBN：9789866369155

‧索書號：496 / 8437 2009

‧登錄號：C009246


【內容簡介】

一位專業經理人要如何做才能成為一家公司的執行長？友訊的曹安邦就是一個很好的典型，值得所有有志在職場一展抱負的年輕人參考。

曹安邦，一個號令全球三十八國市場；一年三百六十五天，總是每兩天飛一個城市的人。這個繞著地球做生意的人，就是友訊國際業務區總裁曹安邦。

到偏遠的異國冒險，在世界盡頭的不知名市場插上自己的品牌旗幟，挖出一桶又一桶的黃金，聽起來像是冒險電影裡的幻想情節，卻是台灣電子大廠最真實的夢想，曹安邦實現了。

在友訊，國際業務部負責的是在歐洲、美國、大中華三個主力市場之外的其他市場。過去十年，沒有一年賠錢。業績在曹安邦經營下，國際市場超越美國和歐洲，變成支撐友訊營收成長的主要金礦。不論是站在巴西里約一百二十五呎的白色巨石耶穌雕像下，或是處於零下二十度的俄羅斯莫斯科，還是在炎炎非洲的奈及利亞，在沒有人要去的市場裡，曹安邦都能闖出一片天。

十年內讓轄下國際業務部業績從八百萬美元成長為五億美元（約合新台幣一百五十億元），成長近六十倍。淨利從三萬美元大幅成長為二千八百萬美元（約合新台幣九億一千萬元）；最後更將自己推上友訊科技執行長的位置。

本書就是敘述友訊科技執行長曹安邦如何到偏遠的異國冒險，在世界盡頭不知名的市場插上自己的品牌旗幟，刻苦經營海外市場的know-how與秘辛。

‧作者：吳建宏/詹雅晴編

‧出版社：財團法人台灣中小企業聯合輔導基金會

‧出版年：2009/06/19

‧ISBN：9789578681422

‧索書號：494.1 / 8872 2009

‧登錄號：C009244


【內容簡介】

摘要

‧作者：劉宗聖

‧出版社：大智通文化

‧出版年：2009/07/24

‧ISBN：9789866364006

‧索書號：563.5 / 8724 2009

‧登錄號：C009243


【內容簡介】

內容簡介個股漲漲跌跌，心情也跟著上下起伏；類股天天輪動，手上持股老是漲不到。投資非得這麼提心吊膽嗎？
不想天天盯盤，也不用費心選股，只要跟對指數就可以輕鬆賺。怎麼賺？買指數型基金，就對了！
全球興起一股指數化商品風潮，藉著追蹤指數、分散風險，輕鬆解決你擇時擇股的投資盲點，提高獲勝機率。只要市場存在，指數型基金就存在，沒有基金經理人比指數更了解市場！

寶來投信總經理劉宗聖教你弄懂指數型基金，盡早成為市場贏家！共同基金原始的概念，是投資人以小額資金集合成一筆大金額，由資產管理公司為投資人在金融市場中買賣商品，包括：股票和債券等等，有專業經理人幫忙操盤，省去了選股的麻煩。

儘管投資共同基金有專業的基金公司層層把關，試圖創造亮麗的績效，但目前市面上的共同基金，多屬主動式投資，也就是說，由基金經理人進行選股，有所謂「人為因素」主動介入，因此，有可能創造出漂亮的報酬率，也有可能落得慘不忍睹的下場。
也難怪，有人開玩笑抱怨，「選共同基金就好像射飛鏢一樣，運氣好的話，選到厲害的經理人，就是命中紅心得滿分；運氣差的話，押錯經理人，就是射出標靶，一分也沒有！」

為了不讓投資大眾再這麼繼續悲情下去，指數化投資順勢興起。相較於主動式投資，指數化投資能有效避開個股風險、產業風險及基金經理人的人為風險，投資人只需專心關注在資產配置及留意市場風險上，同樣的，資產管理公司也不需要花時間研究個股及產業，大大降低了營運成本，長期下來為投資人省下了不少的管理費。

靠著簡單的投資理念、低成本的優勢，以及長期穩健的報酬率表現，指數化投資越來越熱門……。深入介紹指數型基金的發展歷史及台灣目前的發展現況。股票型基金、指數型基金及ETF基金有何不同，內容一看就懂。提高投資勝率的操作策略大公開。教你輕鬆上網查詢指數型基金的績效。

‧作者：馮振翼/張秀英

‧出版社：漢宇國際

‧出版年：2009/11/04

‧ISBN：9789862280942

‧索書號：494.3 / 8768 2009

‧登錄號：C009241


【內容簡介】

◎二十世紀偉大的人生導師，失敗者和受挫者的良師和救星。

◎美國《時代週刊》：「或許，除了自由女神以外，他，就是美國的象徵！」◎他被譽為「人類出版史上第二大暢銷書作家」。

‧作者：簡松棋

‧出版社：三民書局

‧出版年：2007/10/01

‧ISBN：9789574147564

‧索書號：567.022 / 8633 2007

‧登錄號：C009240


【內容簡介】

本書讓你清楚瞭解，從事國內外各種投資－存款、短期票券、公債、金融債券、公司債、共同基金、股票、結構性金融商品、期貨、選擇權、外幣、存託憑證、資產證券化商品、房地產、贈與財產、遺產、信託及保險商品等－應負擔哪些租稅與如何合法節稅，以增加投資報酬，並精選常見的租稅問題，採用問與答的方式，予以說明與解釋。

‧作者：蔡文宜

‧出版社：捷徑文化

‧出版年：2009/11/03

‧ISBN：9789866763892

‧索書號：493.6 / 8463 2009

‧登錄號：C009239


【內容簡介】

■ 收到廠商催討貨款的信件該怎麼回？想要推銷產品的E-mail又該怎麼寫？
《一定會寫的英文E-mail》首創「主動寄信vs被動回信」範例，讓你不再面臨撰寫商業E-mail時腸枯思竭的窘境！
許多靠英文E-mail與外國客戶聯繫及爭取訂單的國外業務，最擔心的就是不知道該如何以適切的英語表達自己的主題及重點。
《一定會寫的英文E-mail》中提供兩大篇章、30個主題情境，每個同樣的情境都提供「主動寄信vs被動回信」的範例，讓各位不管是想要主動寄開發信，或是收到開發信要回信都能輕鬆地掌握信件重點，照著書抄，3分鐘內就能精準又快速地完成信件！
■ 除了會寫信能回信，《一定會寫的英文E-mail》更讓你即使接到外國客戶來電，也能輕鬆自在應答，建立良好企業關係。
《一定能寫的英文E-mail》打破所有商業書信工具書慣例，首創隨書附贈外籍老師親錄信件內容中英文全收錄MP3，讓你不只會寫信會回信，當接到客戶從外國打來的洽詢電話時，也不會尷尬的「只會寫不會說」，輕鬆自在地與客戶應答如流，建立良好企業關係。MP3中收錄最實用、最貼近工作內容的商業會話，讓你除了加速E-mail信件處理速度，更能打破老闆眼鏡，一開口就是專業又道地的商業英文！
■ 如果完全是靠英文E-mail來聯繫客戶，《一定會寫的英文E-mail》讓你三言兩語就能讓對方感受到你高度專業的英語能力。
《一定能寫的英文E-mail》的作者Wenny Tsai及張慈庭英語研發團隊的名師群，集結多年外商貿易食物經驗，深刻體認到「英文信件不用長、精準得體最重要」。因此如何在短短不到100字的信件本文中，以最精簡最專業的詞彙讓外國客戶對你留下深刻印象，就是一門重要的學問及商業密技。
《一定能寫的英文E-mail》特別針對30個情境主題設計了30個「關鍵詞組（Set-Phrases）」組合包，收錄外商使用頻率最高、最得體的片語及詞彙，讓你隨看隨用，三句話內就能獲得對方高度青睞及絕佳印象。
■ 既然學英文是為了讓工作績效有更好的發揮，那就用每天都會用的英文E-mail一次把英文學好！
《一定能寫的英文E-mail》全書120篇範例信件中，篇篇收錄「單字、文法、延伸學習」3大學習懶人包，每篇範例信件本體中所有重點單字、容易犯的文法錯誤及可替換的關鍵詞組完整列出，讓你不但學會如何寫信回信，更能用學習E-mail的時間一次把英文文法的概念及字庫一次完整建立！

‧作者：cola

‧出版社：聚財資訊

‧出版年：2009/08/29

‧ISBN：9789866366017

‧索書號：563.53 / 8683 2009

‧登錄號：C009238


【內容簡介】

所有學過技術分析的讀者都曾經面臨一個事實──「技術分析真的很難用」，而且不像當初想的那麼神準。為什麼會這樣呢？技術分析之所以不準，是因為技術分析只是交易紀錄，對於過去很準，未來就不見得了；之所以難用，是因為技術分析是死的，而盤勢卻是活的，要將靜態的技術分析套用在動態的盤勢上，自然沒有那麼好用，這就是技術分析的真實面。

本書專門針對這些過去技術分析書籍，較少提到與不提的真實面，做深入的探討，讓讀者對於技術分析有新的認識與體會，以正確的心態學習技術分析──心態很重要，心態正確了，自然就會事半功倍。

‧作者：Wilder, Welles

‧出版社：寰宇出版

‧出版年：2002/05/01

‧ISBN：9789570477313

‧索書號：563.5 / 8553 2002

‧登錄號：C009237


【內容簡介】

您千萬別被「亞當理論」這四個冠冕堂皇的大字嚇著。簡單地說，亞當理論要告訴您的就是：「操作股票，如同泛舟，順勢而行既輕鬆又愉快，雖然路途有些驚險，但其中樂趣無窮。」，「如果你想逆流而上，河水就會像冷酷無情的敵人，不時打擊，阻擾你前進。」

‧作者：王偉民

‧出版社：貝塔出版

‧出版年：2009/09/10

‧ISBN：9789577297587

‧索書號：805.18 / 8475 2009

‧登錄號：C009062


【內容簡介】

學會老手撇步，讀財經就像讀故事一樣簡單！
撇步１：腦筋轉個彎，複雜句通通變簡單！
財經文句經常內含主要子句、附屬子句、同位語等等結構，看編譯高手將複雜句拆解成簡單句，化繁為簡、輕鬆理解。

撇步２：抽絲剝繭，文法原來如此簡單！
新聞短文逐句解說，句構文法一目了然，英文精華輕鬆吸收。

撇步３：觸類旁通，關鍵知識全掌握！
每篇短文皆補充相關的財經重點詞彙，大幅擴充財經知識與財經字彙！

‧作者：稻盛和夫

‧出版社：天下雜誌

‧出版年：2009/09/09

‧ISBN：9789862410509

‧索書號：494 / 8646 2009

‧登錄號：C009127


【內容簡介】

企業經營者被要求迅速做出判斷與決策，並為決策所產生的結果負責任，其中中小企業的經營者，背負的壓力特別沈重。中小企業經營著大多擁有一群共同長期奮鬥、感情至深親如家人的員工和家屬們，在面對關鍵決策時背負著巨大壓力，若在無人討論、取經的境況下必需獨立面對，難免陷入徬徨。

這本書是稻盛和夫針對困惑的中小企業經營者寄給他的問題，提出既具體又適切的答案，這本書集結了盛和塾的研討會議中不斷重複出現的「問」與「答」，經由盛和塾事務局的記錄和編輯，並改寫成讀者較容易理解的書信方式，然後出版成書。

‧作者：林有田

‧出版社：大寫出版

‧出版年：2009/10/26

‧ISBN：9789866316005

‧索書號：495.442 / 8745 2009

‧登錄號：C009174


【內容簡介】

本書，就要揭開「公司收帳」這件經常被掉以輕心，也很少有企業特別會針對這一主題訓練的重要工作。本書作者林有田是縱橫兩岸商界、曾為中國電信、中華電信、聯想集團、豐田及三星在台公司培訓過無數企業經理人，早年即有「公司催帳達人」之稱的企管名師。他將在本書針對當今全球市場倒閉事件不絕，企業界往來業務賴帳問題層出不窮的現象，特別提供了許多新的因應方法。同時，書中也援引了如鴻海、台塑及華人鉅富李嘉誠對「公司收到現金」、「即時變現」等管理的守則及技巧，讓讀者了解這些現金流入堅強的公司，如何讓「做成的生意準時化為現金入帳」。

本書另一個值得一看的特色，就是可以幫大家克服和處理收帳工作時的心理障礙，教你如何與債務客戶周旋應對、以有效的溝通手段快速收回應收帳款。同時，也能了解公司要如何建立起一道「防呆帳預警機制」，讓除了會計部門外，每個攸關業務往來的銷售、採購人員也都有「準時流入現金」的風險意識。

你的公司總是現金很緊張嗎？你總在害怕周轉問題嗎？
如何讓愛賴帳拖延貨款的顧客遠離你？如何讓你的公司賺到真正的現金收入？

讀完本書，你和會計將再也不用看著「應收帳款」而提心吊膽！一旦你學會了收錢的保證有效術，就更可以全力衝刺你的賺錢生意！

‧作者：穆志濱

‧出版社：文經閣出版社

‧出版年：2009/10/07

‧ISBN：9789577134226

‧索書號：494 / 8832 2009

‧登錄號：C009235


【內容簡介】

美國《華爾街日報》這樣評價郭台銘：「幾乎是在世人沒有察覺的情況下，郭台銘已將他的公司變成了中國最大的出口企業以及世界最大的電子產品合同生產商。」他領導的富士康科技集團（或鴻海集團），與任正非創立的華為同年誕生，對街而立，但是銷售收入是華為的6倍。富士康也做電腦，銷售收入是聯想的3倍。今天，他的員工遍佈世界各地，人數超過70萬。更鮮為人知的是，從美國摩托羅拉手機、戴爾電腦、蘋果的iPod，到日本的任天堂遊戲機、新力PSP，再到芬蘭的諾基亞手機，這些世界大品牌都是由富士康代工的。郭台銘如何白手起家，把富士康科技集團打造成全球製造業「代工之王」？這家民營製造商如何躋身世界 500大？

郭台銘身上流淌著晉商的血液，他以平實、艱辛、細緻的管理和作風，夜以繼日地趕超德、日、美等世界先進製造企業，在自我超越中完成了躍進。正如前微軟公司副總裁、NBA中國CEO陳永正所說：「企業要站起來，走出去，郭台銘和富士康的故事是必讀教材。」本書透過剖析郭台銘的商業邏輯，解密富士康的成長基因，為讀者展示了當代商業世界的財富聖經，一窺全球500大企業的成長真相。

‧作者：高田靖久

‧出版社：日月文化

‧出版年：2009/11/03

‧ISBN：9789862480243

‧索書號：494.3 / 8353 2009

‧登錄號：C009236


【內容簡介】

貓型員工的時代－－超越自我實現的幻想。不對「自我實現」抱持幻想，不為了出人頭地而汲汲營營於小事，背棄滅私奉公主義，在喜歡的領域裡深研……。職場上的這種貓型員工逐漸增多了，公司裡若只有忠犬型員工，根本是無法存活於如此競爭的業界！掌握公司續存的關鍵是反覆無常、頑強的貓型員工，他們出現的背景是……？活躍方式又是什麼…….？本書中詳載許多消除社會的封閉、職場不協調的小技巧，絕對是一本讓人一看恍然大悟的好書！

‧作者：Thomas H. Kee

‧出版社：Wiley

‧出版年：October 26, 2009

‧ISBN：978-0470458419

‧索書號：G4529.5 / K44 2010

‧登錄號：E001076


【內容簡介】

An eye-opening look at how investors can take control of their financial life

Buy and Hold Is Dead provides actionable strategies and disciplines, which can be used to earn positive results in any market environment. Money managers rarely outperform the stock market over time, and this has become a sticking point for many people as our uneven economic landscape continues to unfold. This timely guide is designed around a step-by-step educational process in which traders and investors lean how they can protect their wealth and make money regardless of market direction. The goal of Buy and Hold Is Dead is twofold: to dispel old-school investment techniques and to show you how to maximize your returns without sacrificing time or lifestyle and without the use of a money manager.

‧作者：Thomas R. Ittelson

‧出版社：Career Press

‧出版年：August 15, 2009

‧ISBN：978-1601630230

‧索書號：HF5681.B2 / I74 2009

‧登錄號：E001113


【內容簡介】

Now the best-selling book of its kind has gotten even better.This revised and expanded second edition of Ittelson's master work will give you that firm grasp of "the numbers" necessary for business success.

With more than 100,000 copies in print, Financial Statements is a perfect introduction to financial accounting for non-financial managers, stock-market investors, undergraduate business and MBA students, lawyers, lenders, entrepreneurs, and more. Most introductory finance and accounting books fail either because they are written "by accountants for accountants" or the authors "dumb down" the concepts until they are virtually useless. Financial Statements deftly shows that all this accounting and financial-reporting stuff is not rocket science and that you can understand it!

Ittelson empowers non-financial managers by clearly and simply demonstrating how the balance sheet, income statement and cash flow statement work together to offer a "snapshot" of any company's financial health. Every term is defined in simple, understandable language. Every concept is explained with a basic, straightforward transaction example. And with the book's uniquely visual approach, you'll be able to see exactly how each transaction affects the three key financial statement of the enterprise. Two new major sections with nine new chapters were added to this revised second edition of Financial Statements, simply the clearest and most comprehensive introduction to financial reporting available.

‧作者：Andreas Blumke

‧出版社：Wiley

‧出版年：October 5, 2009

‧ISBN：978-0470746790

‧索書號：HG4521 / B562 2009

‧登錄號：E001098


【內容簡介】

This book is essential in understanding, investing and risk managing the holy grail of investments - structured products. The book begins by introducing structured products by way of a basic guide so that readers will be able to understand a payoff graphic, read a termsheet or assess a payoff formula, before moving on to the key asset classes and their peculiarities. Readers will then move on to the more advanced subjects such as structured products construction and behaviour during their lifetime. It also explains how to avoid important pitfalls in products across all asset classes, pitfalls that have led to huge losses over recent years, including detailed coverage of counterparty risk, the fall of Lehman Brothers and other key aspects of the financial crisis related to structured products. The second part of the book presents an original approach to implementing structured products in a portfolio.

‧作者：James DiGeorgia

‧出版社：Wiley

‧出版年：October 5, 2009

‧ISBN：978-0470431320

‧索書號：HG295.U6 / D54 2009

‧登錄號：E001010


【內容簡介】

THE TRADER'S GREAT GOLD RUSH

"James DiGeorgia is the best expert I know when it comes to investing in gold bullion. ¿This is not your father's gold market anymore, so getting the right information from the right people is key to helping you succeed as a gold investor."—Tom Mcclellan, Editor, The McClellan Market Report, ¿#1 Ranked Ten-Year Gold Timer (1999-2008)¿

"James DiGeorgia is a stalwart of precious metals. He draws on a lifetime of interest and commitment in The Trader's Great Gold Rush to inform you about 'tricks of the trade' that will come in handy as you seek to protect yourself from the looming solvency crisis of the U.S. government. This is a good book. But you have to read it now. Don't wait for the movie."—JAMES DAVIDSON, founder, Agora, Inc., and Editor, Strategic Investment

Throughout history, gold has been a safe haven in times of political and economic crisis. Right now, gold's fundamentals are remarkably strong, says veteran commodities market analyst James DiGeorgia. In fact, gold is poised to boom—reaching, DiGeorgia predicts, as high as $2,500.

From the fundamentals of investing in the gold market to the 17 common pitfalls to avoid, The Trader's Great Gold Rush tells you everything you need to know to take advantage of the coming surge in gold.

‧作者：Jean Dermine

‧出版社：McGraw-Hill

‧出版年：August 11, 2009

‧ISBN：978-0071624992

‧索書號：HG1707.7 / D435 2009

‧登錄號：E001109


【內容簡介】

Bank Valuation & Value-Based Management provides bankers, bank regulators, auditors, and risk managers with foundational concepts and practical tools for effectively managing a bank.

An expert in asset and liability management, European financial markets, and banking theory, Jean Dermine provides rigorous foundations to discuss asset and liability management at a global level, with an integrated focus on an institution’s banking book. He covers bank valuation, fund transfer pricing, deposit and loan pricing, risk management, and performance measurement, and addresses two high-profile issues for banks worldwide: portfolio credit risk and liquidity risk.

This thorough and innovative guide presents insightful coverage on the hazards of measuring portfolio credit risk, the impact of liquidity risk on fund transfer pricing, and the practice of performance measurement in the banking industry. Numerous real-world examples from the U.S. subprime crisis help illustrate the nature and dynamics of these issues.

‧作者：Marc Chandler

‧出版社：Bloomberg Press

‧出版年：August 19, 2009

‧ISBN：978-1576603215

‧索書號：HG3903 / C44 2009

‧登錄號：E001096


【內容簡介】

Has the greenback really lost its preeminent place in the world? Not according to currency expert Marc Chandler, who explains why so many are--wrongly--pessimistic about both the dollar and the U.S. economy.

Making Sense of the Dollar explores the many factors--trade deficits, the dollar's role in the world, globalization, capitalism, and more--that affect the dollar and the U.S. economy and lead to the inescapable conclusion that both are much stronger than many people suppose.

Marc Chandler has been covering the global capital markets for twenty years as a foreign exchange strategist for Wall Street firms. He is one of the most widely respected and quoted currency experts today.

‧作者：Robert Stein

‧出版社：Wiley

‧出版年：March 3, 2009

‧ISBN：978-0470402207

‧索書號：HG4910 / S643 2009

‧登錄號：E001110


【內容簡介】

The meltdown in the credit markets, the decline in housing prices, and the turmoil in the stock market has rocked the world of the everyday investor. The idea that home ownership and the stock market are the best long-term investments suddenly has been thrown into question. Bearish investment experts are touting historical research that suggests both real estate values and the stock market could stagnate for years to come, thus imperiling the retirement planning of millions of Americans. In The Bull Inside the Bear, investment manager and former Federal Reserve economist Rob Stein argues that the economy is entering uncharted water and investors need to actively manager their portfolios to take advantage of new opportunities and avoid risky sectors. No longer can investors simply rely on a "buy and hold" strategy. The key will be to stay nimble and be ready to increase stock holdings if the economy recovers strongly and be ready to substantially reduce stock holdings if the current problems continue to weigh down economic performance. Moreover, investors must be open to weighting their portfolios in favor of hot sectors depending on economic and financial market performance. Stein argues that it will take several years for the credit markets to stabilize following the crash of the Greenspan-driven credit expansion, which will make investing far more volatile and unpredictable than previously. But by adroitly moving in and out of exchange-traded funds, individual investors will be able to prosper in this new and challenging investment environment.

‧作者：Kathy Lien

‧出版社：Wiley; 2 edition

‧出版年：December 3, 2008

‧ISBN：978-0470377369

‧索書號：HG3853 / L54 2009

‧登錄號：E001116


【內容簡介】

Discover a variety of technical and fundamental profit-making strategies for trading the currency market with the Second Edition of Day Trading and Swing Trading the Currency Market. In this book, Kathy Lien–Director of Currency Research for one of the most popular Forex providers in the world–describes everything from time-tested technical and fundamental strategies you can use to compete with bank traders to a host of more fundamentally-oriented strategies involving intermarket relationships, interest rate differentials, option volatility, news events, and central bank intervention.