Cathay United Financial Library's Blog

‧作者：Bill Kraft

‧出版社：Wiley

‧出版年：May 4, 2009

‧ISBN：978-0470391747

‧索書號：HG4521 K686 2009

‧登錄號：E003240


【內容簡介】

In today's uncertain economic environment, you need more than one stream of income to secure your financial future. And while the company you work for and our government may make certain financial promises today, those guarantees may not be there tomorrow. But, if you rely upon yourself, you can improve your current situation and increase the likelihood of a more comfortable retirement.

Nobody understands this better than author Bill Kraft. During his decade-long journey through the markets, he's achieved significant success and assisted countless traders and investors in doing the same. Now, with The Smart Investor's Money Machine, he highlights over a dozen proven investment strategies that will allow you to create and manage additional streams of income-no matter where you are in life or what your financial experience may be.

Divided into two comprehensive parts, this reliable resource opens by addressing the importance of developing a "money machine" trading plan that's consistent with your financial goals, resources, and risk profile—as well as your time constraints. Part I puts these important concepts in perspective and discusses many other essential aspects of building a money machine that's right for you.

After this informative introduction, you'll become familiar with the best ways to power your money machine in Part II. Here, Kraft explores a number of specific money machine strategies and vehicles-from dividend capture, writing covered calls, and selling naked puts to Master Limited Partnerships, LEAPS, REITs, annuities, and even reverse mortgages. He examines where the risks lie, what potential rewards each offers, and then details precise ways to use these strategies. Through the help of hypothetical characters-each of whom are dealing with different circum-stances-Kraft illustrates what it takes to successfully implement the money machine approach and highlights how you can adjust it to fit your investment endeavors. And, if you become interested in being a more active trader, the final chapter of the book contains important keys to excel in this arena.

Countless strategies, systems, and methods are sold to the investing public with an implied promise of infallibility. But the truth is that there is no holy grail to instant riches. Building wealth takes patience and persistence, but most of all, it takes more than one stream of income. With The Smart Investor's Money Machine as your guide, you'll discover how to make this proven approach work for you and achieve better long-term financial returns in the process.

‧作者：Stephan Binder

‧出版社：Wiley

‧出版年：April 6, 2009

‧ISBN：978-0470824405

‧索書號：HG9154.85 B56 2009

‧登錄號：E003239


【內容簡介】

The Asian life insurance industry is truly entering an inflection point. Coming off massive growth from the past several years, the industry has suffered greatly, along with the rest of the financial industry, in the 2008 financial crisis. Most life insurers across Asia have lost tremendous value in the wake of the crisis; a few are in significant distress. It is important not to lose sight of the longer-term outlook though: fueled by macroeconomic factors such as the emergence of the middle class, high savings rates, and the growing need to save and invest for retirement, Asia's life insurance market is expected to grow at double the rate of the US and European market over the next decade. The time now is ripe for insurers to establish regional partnerships to access these markets. This authoritative book analyses the life insurance landscape in Asia, including traditional life insurance, bancassurance, etc. It comprehensively overviews the Asian insurance industry, based on extensive research provided by the authors on business opportunities and key success factors. This is an accessible yet authoritative guide to a key market opportunity.

‧作者：Clark R. Abrahams

‧出版社：Wiley

‧出版年：April 6, 2009

‧ISBN：978-0470461686

‧索書號：HG3751 A27 2009

‧登錄號：E003238


【內容簡介】

Existing credit risk assessment methods have put too much of an emphasis on past loan performance and historical market conditions and not enough on borrower capacity, new mortgage product risk characteristics, and economic cycles. According to industry practitioners Clark Abrahams and Mingyuan Zhang, the housing market bubble boom and burst and the subsequent financial crisis could have been prevented had these underwriting gaps been properly addressed.

Credit Risk Assessment: The New Lending System for Borrowers, Lenders, and Investors equips you with an effective comprehensive credit assessment framework (CCAF) that can provide early warning of risk, thanks to its forward-looking analyses that do not rely on the premise that the past determines the future. Revealing how an existing credit underwriting system can be extended to embrace all relevant factors and business contexts in order to accurately classify credit risk and drive all transactions in a transparent manner, Credit Risk Assessment clearly lays out the facts.

‧作者： Carl Futia

‧出版社：Wiley

‧出版年：July 7, 2009

‧ISBN：978-0470325070

‧索書號：HG4515.15 F87 2009

‧登錄號：E003237


【內容簡介】

Why is it so hard to beat the market? How can you avoid getting caught in bubbles and crashes? You will find the answers in Carl Futia’s new book, The Art of Contrarian Trading. This book will teach you Futia’s novel method of contrarian trading from the ground up.

In 16 chapters filled with facts and many historical examples Futia explains the principles and practice of contrarian trading. Discover the Edge which separates winning speculators from the losers. Find out how to apply the No Free Lunch principle to identify profitable trading methods. Learn about the wisdom and the follies of investment crowds – and how crowds are formed by information cascades that drive stock prices too high or too low relative to fair value. Discover the power of your Media Diary - and how to use it to spot these information cascades, measure the strength of the crowd’s beliefs, and decide when the crowd’s view is about to be proven wrong.

You will watch Futia apply these principles of contrarian trading to navigate safely and profitably through the last 26 tumultuous years of roller coaster swings in the U.S. stock market – a time during which Futia kept his own media diary and developed his Grand Strategy of Contrarian Trading. See how this Grand Strategy worked during the Great Bull Market of 1982-2000. Watch the Contrarian Rebalancing technique in practice during the dot.com crash of 2000-2002. Find out when the Aggressive Contrarian Trader bought and sold during the bull market of 2002-2007. Read about the causes of the Panic of 2008 and ups and downs of contrarian trading during that dangerous time.

Futia shows you how the market turning points during the 1982-2008 period were foreshadowed by magazine covers and newspaper headlines that astonishingly and consistently encouraged investors to do the wrong thing at the wrong time. By monitoring crowd beliefs revealed by news media headlines – and with the guidance provided by the many historical examples Futia provides – a trader or investor will be well-equipped to anticipate and profit from market turning points.

‧作者：Greg Jensen

‧出版社：Wiley

‧出版年：May 26, 2009

‧ISBN：978-0470443682

‧索書號：HG6042 J46 2009

‧登錄號：E003236


【內容簡介】

Spread trading-the practice of combining optiontrades and adjusting them over time-is being used successfullyby more and more professional traders. In this book, Greg Jensenshows nonprofessionals the tremendous advantages thissafe and profitable method offers.

In simple and precise terms, Spread Trading providesreaders with all the essential tools to begin trading options.It explains, in nine simple steps, the basics of puts, calls,strike prices, and spreads-assuming no prior knowledge onyour part-and tells how to profit no matter what the market does.The author has helped thousands of people achieve successimplementing this approach, and with Spread Trading, hecontinues to educate individuals on the benefits of trading thisway, showing you how to make money while reducing risk.

Building his lessons around the entertaining story oftwo ordinary guys figuring out how to trade options with each other,Jensen offers more than dry formulas-he relates the sense andthe intuition of trading options in a way that is simple,methodical, and easy to follow.

‧作者：Anthony Saunders

‧出版社：McGraw Hill

‧出版年：January 1, 2008

‧ISBN：978-0071267045

‧索書號：HG181 S33 2008

‧登錄號：E003235


【內容簡介】

This book focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by managers and the methods and markets through which these risks are managed are becoming increasingly similar, whether an institution is chartered as a commercial bank, a savings bank, an investment bank, or an insurance company. Although the traditional nature of each sector's product activity is analysed, a greater emphasis is placed on new areas of activities such as asset security, off-balance-sheet banking and international banking. --This text refers to an out of print or unavailable edition of this title.

‧作者：Joshua Rosenbaum

‧出版社：Wiley

‧出版年：May 4, 2009

‧ISBN：978-0470442203

‧索書號：HG4534 R67 2009

‧登錄號：E003230


【內容簡介】

In the constantly evolving world of finance, a solid technical foundation is an essential tool for success. Due to the fast-paced nature of this world, however, no one has been able to take the time to properly codify the lifeblood of the corporate financier’s work—namely, valuation. Rosenbaum and Pearl have responded to this need by writing the book that they wish had existed when they were trying to break into Wall Street.

Investment Banking: Valuation, Leveraged Buyouts, and Mergers & Acquisitions is a highly accessible and authoritative book that focuses on the primary valuation methodologies currently used on Wall Street—comparable companies, precedent transactions, DCF, and LBO analysis. These methodologies are used to determine valuation for public and private companies within the context of M&A transactions, LBOs, IPOs, restructurings, and investment decisions. Using a step-by-step how-to approach for each methodology, the authors build a chronological knowledge base and define key terms, financial concepts, and processes throughout the book. They also provide a comprehensive overview of the fundamentals of LBOs and an organized M&A sale process.

In the aftermath of the subprime mortgage crisis and ensuing credit crunch, the world of finance is returning to the fundamentals of valuation and critical due diligence. This involves the use of more realistic assumptions governing approach to risk as well as a wide range of value drivers. While valuation has always involved a great deal of “art” in addition to time-tested “science,” the artistry is perpetually evolving in accordance with market developments and conditions. In this sense, this book is particularly topical—in addition to detailing the technical fundamentals behind valuation, the authors infuse practical judgment skills and perspective to help guide the science.

‧作者：Jay Nagdeman

‧出版社：Wiley

‧出版年：April 27, 2009

‧ISBN：978-0470410790

‧索書號：HG173 N24 2009

‧登錄號：E003232


【內容簡介】

The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.

‧作者：Matthew Tagliani

‧出版社：Wiley

‧出版年：April 6, 2009

‧ISBN：978-0470383728

‧索書號：HG4661 T34 2009

‧登錄號：E003233


【內容簡介】

The Practical Guide to Wall Street is an indispensable resource for anyone who aspires to a front-office sales or trading position on Wall Street and an essential desk reference for market practitioners and those who interact with this exciting but widely misunderstood industry. Written by an experienced trader in a clear, conversational style and assuming no previous background in finance, The Practical Guide to Wall Street provides a thorough schooling in the core curriculum of the equity and equity derivatives sales and trading business - exactly what you would learn from sitting beside the traders at a tier-one Wall Street investment bank (except that in practice, traders rarely have time to provide such detailed explanations!) Topics covered include:

* Clear, detailed and intuitive explanations of all major products, their function, pricing and risks (several of which are unavailable anywhere else despite producing billions of dollars in annual revenue for Wall St.)
* The layout of the trading floor, the roles and responsibilities of the different sales and trading groups and how they interact to service the client business
* An overview of the structure of the macro-economy and the trader’s perspective on the significance of economic data releases and their impact on the financial markets
* A review of those concepts from fundamental valuation and financial statement analysis of greatest relevance on the trading floor (as opposed to abstract valuation models)
* Practical details of the structure and functioning of the equity and derivative markets including translations of trader jargon, Bloomberg tips, market conventions, liquidity and risk considerations and much more…

This book provides the first comprehensive explanation of all aspects of the functioning of the equities division, with information, details and insights previously only available to those who already worked on a trading floor. The availability of this material in a format accessible to non-professionals fundamentally changes the level of industry knowledge employers in the financial services industry can expect of new hires.

‧作者：Commodity Research Bureau

‧出版社：Wiley

‧出版年：May 26, 2009

‧ISBN：978-0470406724

‧索書號：HF1041 C56 2009

‧登錄號：E003234


【內容簡介】

Since 1939, professional traders, commercial hedgers, portfolio managers, and speculators have come to regard The CRB Commodity Yearbook as the "bible" of the industry. Here is a wealth of authoritative data, gathered from government reports, private industry, and trade and industry associations, all compiled by the Commodity Research Bureau, the organization of record for the entire commodity industry.

The Yearbook is absolutely essential for identifying changing trends in supply and demand and for projecting important price movements. It gives investors:

*
Worldwide supply/demand and production/consumption data for all the basic commodities and futures markets-from A(luminum) to Z(inc), including all the major markets in interest rates, currencies, energy, and stock index futures
*
Over 900 tables, graphs, and price charts of historical data, many of which show price history dating back to 1900
*
Fact-filled CD-ROM provides readers with valuable commodity information in an easy-to-use electronic format
*
Concise introductory articles describe the salient features of each commodity and help put the quantitative information in perspective
*
Articles on key markets and important issues concerning the commodity industry

The 2009 Yearbook features articles by CRB Chief Economist, Richard W. Asplund, including:

*
2001-08 Commodity Bull Market Comes to an Abrupt End
*
U.S. Could See Worst Post-War Recession
*
World Recession Emerges as Exports and Confidence Plunge
*
Crude Oil Prices Fall Back to Earth from Record High of $147
*
U.S. Dollar Recovers from Record Low on Global Crisis
*
U.S. Housing Problems Mushroom into Global Crisis

For anyone dealing in commodities, The CRB Commodity Yearbook 2009 offers an abundance of valuable information and indispensable guidance for decision making.

‧作者：賈桂琳．惠特摩

‧出版社：大是文化

‧出版年：2009/01/19

‧ISBN：9789866526121

‧索書號：192.3 / 8354 2009

‧登錄號：C011330


【內容簡介】

美最暢銷的商業禮節權威作品
賈桂琳‧惠特摩是商場老手，也是商業禮儀專業顧問，她擷取許多成功的執行長及頂尖經理人的經驗，以具體的方法、策略、有警示（同時警世）作用的真實故事，告訴我們：

餐桌和會議室一樣重要，這兩種場合你如何表現的得體、專業？
無須長袖善舞，如何精通人際往來竅門、培養人脈。
記住人名的技術。
善用科技，增強溝通技術。
快速而且有效率的和重要人物保持聯繫、培養專業上的關係，把人脈轉為商機。
你寫出去的感謝函，如何讓人記得一輩子？每次送禮，都送到心坎裡。
身為基層，一樣可以「全球思惟」，用良好的國際關係幫你向上爬。

《老闆不說，但要你做到的事》將教您對待合作夥伴、客戶及顧客的「眉眉角角」（nuances），這不只是禮儀這麼表面的工夫而已，這是有竅門的禮貌，能提升你的專業形象、信用及達成交易的獲利能力。

‧作者：大衛．巴哈

‧出版社：先覺

‧出版年：2009/01/22

‧ISBN：9789861341279

‧索書號：421 / 855 2009

‧登錄號：C011331


【內容簡介】

你每週少喝兩杯30元的紙杯裝飲料，二十年共少用2080個紙杯，並累積18萬元的財富。
你中午帶便當每次省下30元，二十年共少用5000副免洗餐具，並累積43萬元的財富！

理財大師大衛‧巴哈向你證明，守護地球的行動，同時也是在守護你的未來財富。
50個立刻用得上的綠色妙招，讓你花更少、存更多、賺更多！
立刻翻閱一則妙招並付諸行動，從下一秒開始拯救地球，並把錢放回你的口袋！

大衛‧巴哈的叮嚀：在這本書中，你將學到用錢的「新」方法。只要你用綠色思維改變心態，你將會改變自己的行為，而這些行為將會把錢放回你的口袋。最後，你省下的這些錢，就會使你致富。

你能得到的好處絕不只這些。
看看理財大師大衛‧巴哈！他因偶然搬進一棟綠色概念的公寓，短短幾個月內，自己和兒子的過敏、氣喘毛病竟不藥而癒，讓他見識到綠色生活的威力！

財富管理的眼光告訴他，環保是影響未來最重要的議題，而綠色產業更是廿一世紀最值得投資的產業。無論是開對的車子還是聰明使用居家能源，從小處做起的50個妙招，讓你的生活各層面都更有綠色概念。珍惜資源、愛護地球的好習慣，讓你把不必要花的錢省下來，更為你創造未來的財富之源！

‧作者：程韻璇

‧出版社：易博士

‧出版年：2009/03/24

‧ISBN：9789866434006

‧索書號：550.1 / 8627 2009

‧登錄號：C011332


【內容簡介】

小至一般人生活的柴米油鹽，大至政經不分的國家運作與國際往來，經濟始終是主導關鍵。每一經濟決策必然援引合宜的經濟理論做為基礎；而經濟情勢的發展，即便結果失控、出人意表，卻也往往與遭隱沒的某經濟理論若合符節。洞悉經濟決策、發展的真實面貌，掌握最重要的經典經濟理論是最簡便的不二途徑。

我們生活在一個瞬息萬變的經濟時代，如何使人類生活更好及減少貧窮是每個國家發展的目標，更是每個人的期望。然而想要了解經濟是如何成長，甚至是不再成長、價格如何協調經濟活動、政府如何促進或阻礙經濟進步……，會發現每項經濟決策、每個經濟行為皆巧妙地契合經濟大師的真知灼見，並以大師的理論為依循。例如：每逢經濟景氣大衰退，凱因斯的有效需求理論便趁勢而起，成為各國政府力挺經濟的基礎；當國內失業人口不斷攀升，沈恩的能力觀點說明提升失業者的工作能力才是解決之道，而成為就業輔導計畫的實施依據。

即使經濟情勢的發展不如預期，往往某些經濟理論已點明其中的道理。像是施政者還在為經濟政策是否能發揮效果而爭論不休時，盧卡斯早在理性預期理論中提醒政策可能無效的原因；當企業面臨市場萎縮、產品滯銷的瓶頸時，熊彼得的創新理論也已指出創造性破壞才是促使企業再造的契機。百年來，經濟大師的理論或有所更迭、變革，但更多時候是歷久彌新，給予後人無限啟蒙，成為今日經濟運作的根基，甚至是挑戰未來的動力。

本書讓你輕鬆掌握從經濟學之父亞當．史密斯一直到二○○八年諾貝爾經濟獎得主克魯曼等二十五位經濟大師的精彩理論，沒有複雜難懂的數學公式與圖表，只有簡明清晰的文字與圖解，深入淺出地闡釋經濟理論的精髓，了解大師們如何綜觀世局變化而來的思想脈絡，學習以經濟思考洞察現實世界背後的運作原理，找出人類經濟行為的重要關鍵。

‧作者：蔡明敏

‧出版社：創造力

‧出版年：2009/03/01

‧ISBN：9789868439146

‧索書號：563.726 / 8459 2009

‧登錄號：C011333


【內容簡介】

做業務賺不到錢?問題就在制度！
壽險界的藍海策略－－MMTS制度，每八個業務就有一人年薪超過300萬！
華人保險業行之多年的多階式業務制度，打的是人海戰術，是用很短的時間、很低的標準就晉升，晉升後不做銷售全力增員的結果，只會加速陣亡速度，最後銷售、增員兩頭空。銷售不到位、晉升制度不健全，業務人員賺不到吃，這就是所有問題的關鍵所在，馬來西亞如此，台灣亦然。因為問題就在制度。

MMTS所採行的業務制度，是類似先進國家美國、澳洲的作法，採二階式業務制度，嚴格選才後，業務人員必須通過二年MDRT的烒煉，才可晉升主管做增員。扎實的銷售經驗，創造出每八個業務當中，就有一個人年薪超過三百萬台幣，整體平均收入高出同業五到十倍。

如果恰巧被我說中，你就是那個用很低標準就晉升主管的人，請先做一點事情，看彭建偉的《一億人生》，乖乖回去補你的個人銷售，把完成二年MDRT當成是你的目標，這補帖沒有吃下去的話，你身體還是虛，增員増到一半，不是氣喘就是心臟病發作。因為你不是老鷹，按照吸引力法則，你知道…（還要說嗎？）

Hello，我不會說好聽的話，只會講很難聽的話，這不是一本教你如何完成MDRT的書，裏面也不可能有什麼增員秘訣，讓你快快賺錢的方法，這是一本告訴你「晉升快，升天也快｣的書，更慘的是，我會老實告訴你－老鷹真的很難帶。

你有自省的能力嗎？你在意跟你的agent有賺到錢嗎？如果你有想到這些，這本書講的制度跟發展組織有關的十件事對你才有價值。否則，環境真的很差，把錢省起來比較實在。這是我做生意人唯一可以給你的良心建議。

‧作者：保羅．克魯曼

‧出版社：時報文化

‧出版年：2009/03/30

‧ISBN：9789571350127

‧索書號：567.952 / 8568 2009

‧登錄號：C011334


【內容簡介】

採行減稅政策，猶如注射嗎啡，只能短暫解決景氣問題。
更糟的是，減稅計畫往往破壞租稅公平，讓窮人和中產階級雪上加霜。
減稅是一項弔詭的政策，看似雨露均沾，卻暗藏數字的玄機，透過數字的模糊地帶，為選民與政治人物，都預留許多想像與操作的空間。

為解決景氣問題，政府通常會透過三種途徑，刺激民間消費：降低稅率、增加公共支出，以及減稅。其中，減稅是最富爭議的政策，但減稅狂熱支持者卻認為，高稅率是所有經濟罪惡的根源，所以減稅便是萬靈丹了。

一心想望減稅的保守派抱持的目的，便是追求小政府的模式，不希望國家著向福利國家發展。如此一來，最後便能夠將社會安全和醫療保健私有化，此舉等於是政府出了一塊肥美的肥肉。

2008年諾貝爾經濟學獎得主克魯曼表示：「減稅像注射嗎啡」，因為減稅必須通過層層的審核、立法，其實很難立即解決短期內景氣的問題。就長遠來看，透過市場機制的運作，衰退其實是可以自行修正的。若是能夠排除萬難，在短時間內通過立法，施行減稅，一旦經濟情勢逆轉，減稅更可能對社會安全制度造成不同程度的傷害。

克魯曼舉小布希的減稅政策痛下針砭，直指小布希的減稅計畫試圖降低所得稅，但綜合稅卻不變，結果是，不論從占所得稅的比率，或占總稅款的比率來看，這樣的政策，都等同於是自動將減稅的最大利益，交給所得(稅)遠高於薪資(稅)的那一群人。因此，說穿了，減稅案是對富人有利，而非造福政府所標榜的中產階級。

‧作者：石田淳

‧出版社：大塊文化

‧出版年：2009/03/06

‧ISBN：9789862131107

‧索書號：176.8 / 8453 2009

‧登錄號：C011335


【內容簡介】

世界上有許多事都要堅持下去才看得到成果。有些事情即使你知道達成目標的好「方法」、好「步驟」，可是問題卻出在「能不能持續下去」。而一件事未竟全功時，除了客觀因素，大多數的人總會怪罪自己的個性：「我意志力薄弱，做什麼都做不久……」但「持續下去」跟意志是否堅強無關，跟耐性也沒有關係－－它實際上是一種「行為技術」。

本書以科學數據為基礎，經過各項實驗與驗證所進行的組織管理，加以個人化處理之後，提出了一套簡而易行的「持續技術」。它與個性、年齡無關，也不需要花錢，也就是說這是一個「誰都可以做得到」的行為技術。只要掌握了這套「持續術」，你就可以永遠告別三分鐘熱度，再也不用擔心虎頭蛇尾，只要想做，就一定可以輕鬆做到完。

‧作者：涼熱

‧出版社：新來文化

‧出版年：2009/03/19

‧ISBN：9789578449640

‧索書號：574.1 / 823 2009

‧登錄號：C011336


【內容簡介】

『中國告急』是大家擔心又不願面對的事實…正當世界期望中國在歐美金融海嘯之後，負擔起世界經濟中流砥柱的角色之際，中國股市跌破十年成本線、銀行股全線告跌。北京奧運風光過後，中國經濟陷入「保八」的保衛戰。中國改革開放已屆滿三十年，改革的成果是好？還是壞？中國未來的方向是持續開放還是轉向，能否膺任世界經濟的龍頭地位？本書都有來自中國的第一手精采的剖析，不容錯過！

中國改革開放已經屆滿三十年，改革開放的策略是對還是錯？本書從北京奧運之後中國的局勢揭開序幕，從經濟、金融、社會三個層面，就中國的現況與問題一一探討。讓國人在大三通熱潮搶進中國內需市場的同時，對中國目前所面臨的危機，有較全面性的認識。一方面讓我們認清，雖然三通有其必要性，卻不是經濟復甦的萬靈丹；另一方面，也讓我們國人清楚知道中國的威脅並非如此急迫，甚至如何協助穩定整個東亞的局勢，比起我們不停的煩惱面臨強鄰威脅更加重要。

本書是我們認識中國困境與未來發展契機的入門書，書中最後也透露出中國另一群人對台灣地位的看法，或許我們還有更多的機會讓這些看法成為主流，讓兩岸三地和整個東亞都能攜手開創更美好的未來。

‧作者：溫美珍

‧出版社：易博士

‧出版年：2009/03/24

‧ISBN：9789867881960

‧索書號：561.7 / 8366 2009

‧登錄號：C011337


【內容簡介】

金融，即資金融通，也就是與個人、企業、國家等相關的金錢流動與運用方式。不僅經濟、貿易的暢旺有賴於完善的金融體制做為後盾，個人、企業的資金運用亦必須有充分的金融知識。生活無法脫離金錢流動的金融體系，那麼「認識金融→了解金融→運用金融」，就是現代人不可或缺的基本能力。

金融伴隨人們經濟活動的需求而演變，從早期簡單的以物易物，到複雜的經貿活動，金融的發展也推陳出新：例如在交易支付媒介上，除了傳統的直接以現金交易外，發展出各種便利的支付工具，如票據、信用狀、塑膠貨幣……等。當企業需要資金時，除了向銀行貸款，也可以在資本市場發行股票、債券，向大眾籌資；而為了規避利率、匯率、以及物品交易的未來價格波動產生損失，選擇權等衍生性金融商品應運而生。相對地，這些新增的金融工具，也讓擁有資金者除了把錢存放銀行孳息外，可投資、或投機的管道更多元。

尤其近年來，金融走向自由化，使得金融商品大量被開發，制度翻新、金融機構的經營型態也朝向大型化金控發展……，金融的內涵與運作方式日漸複雜，顯然地，對於生活中滿布著金錢流動的現代人而言，金融已然成為必須好好了解的一門知識。

《圖解金融》以平易近人的文字、配合清晰易懂的圖解，將充滿專業用語、繁複的金融知識，透過平易近人的解說、與易於掌握要點的圖解，變成人人都能容易理解的基本常識。以金融的意義、運作方式、金融機構的功能、常見金融工具的原理等基礎金融知識為起點，再到現今金融發展趨勢的說明，包括金控成立、金融風險管理、財務工程等等金融創新議題，也涵括金融政策及國際金融市場等重點，幫助讀者一步步地掌握金融的精髓，輕鬆吸收與時俱進的金融新知，體會金融交易箇中訣竅與興味。

‧作者：Liaw, K. Thomas

‧出版社：金融研訓院

‧出版年：2009/03/01

‧ISBN：9789866896842

‧索書號：563.525 / 8554 2009

‧登錄號：C011338


【內容簡介】

本書以清晰之架構完整呈現投資銀行主要業務範疇，包括：私募、創投、合併與收購、股權承銷、債權承銷、交易操作、證券化、財務工程、財務顧問、投資管理及證券服務等；同時對於歐盟、日本、新興市場及中國大陸蘊含之投資銀行業務商機與全球化所伴隨之特殊挑戰亦有所著墨。

‧作者：潔爾‧帝琪

‧出版社：臺灣培生教

‧出版年：2003/01/01

‧ISBN：9789867790705

‧索書號：496.5 / 843 2003

‧登錄號：C011339


【內容簡介】

為期在今日競爭的市場佔有一席之地，以顧客為中心已不再是單純做了就好，這只是基本動作；本書將會是管理者的最佳良伴，不僅是好的入門帶路者，更是一份告訴你如何定義及佈建客戶關係管理的指引。它將告訴你：

* CRM在企業中扮演的各種角色，現在的重要性為何遠勝過去；
* CRM應用及使用的範圍，從銷售人力自動化，到行銷活動管理乃至於CRM電子化等；
* 為你解說許多重要或受歡迎的CRM用語；
* CRM與商業智慧間的差異，並說明它們間的共生關係；
* 為何顧客關係失敗率如此高，如何避免成為另一個冷冰冰的CRM統計數字；
* 提供成功佈建及落實CRM企業的案例研討。

可口可樂公司北美資訊策略主任凱文布貝克說：「我們是在重新檢視自己客戶資訊策略時，閱讀此書；當時我做的第一件事就是，將CRM這個用語排除在我們的專案外，因為在廠商及業界大肆宣揚下，CRM已經造成工作團隊嚴重的混淆。潔爾這本書，無論是從企業或是IT 的觀點，都提供了策略性的關照，讓我們能聚焦在策略性的議題上，規劃一個遍及全企業，以顧客為核心的解決方案；當然，我們又再度採用“CRM”這個用語。

‧作者：高希均

‧出版社：天下遠見

‧出版年：2007/07/10

‧ISBN：9789864179565

‧索書號：078 / 8374 2007

‧登錄號：C011340


【內容簡介】

「V型選擇」就是台灣反敗為勝的策略，重新構建：
願景／Vision
誠信／Integrity
承諾／Commitment
人才／Talent
開放／Openness
和解／Reconciliation
年輕一代／Youth
就是VICTORY、就是「另一個台灣是可能的」。

‧作者： 夏藍

‧出版社：天下遠見

‧出版年：2004/07/20

‧ISBN：9789864173266

‧索書號：494.1 / 8755 2004

‧登錄號：C011341


【內容簡介】

百萬暢銷書作者夏藍（Ram Charan），繼《執行力》風靡全球企業界，又一力作《成長力》，傳授十個持續獲利的策略。

透過流程改造，文化重塑，有效串連企業內部資源，積小勝為大勝，棒棒安打也可以先馳得點！

本書作者為《執行力》作者之一。每位高階領導人都希望自己的企業是高成長的企業，但是，似乎企業要成長並不是那麼容易。

夏藍指出組織成長獲利的方式來自每一基礎層面︰行銷、領導、預算、創新及企業文化。而要落實全員投入利潤成長的規畫，應該利用下列10項工具：

1、營收成長、人人有責
2、多幾支安打，不必坐等全壘打
3、力求優質成長，避免劣質成長
4、破除阻礙成長的迷思
5、提升營收生產力
6、編列成長預算
7、加強上游行銷
8、進行交叉銷售，或價值解決方案銷售
9、打造人際互動引擎，加速營收成長
10、將創新化為營收成長

全書以簡潔有力的經營術語︰上游行銷、有效交叉銷售、成長預算、收益生產力、社交發動機等……剖析企業獲致持續成長所應持續實踐的基本功夫。

夏藍以諮詢眾多企業的實戰經驗，提供經營扭轉頹勢的各類實例（如奇異和有「全球最會賺錢的遊戲公司」之稱的Blizzard Entertainment等）；除了作為成長力的有力佐證，也豐富了本書的故事性及閱讀性。